Our company’s shared account on Facebook is pretty funny. We’ve all “liked” disparate things pertaining to our interests. I’ve like a lot of luxury brands, another person dance troupes, one person follows Christian organizations, and other extreme sports. So each time we log in, there may be something new and different in the feed. Bergdorf Goodman is an active poster to it’s Facebook account. And their followers seem to be rather active as well. This example below shows a nice way to tie in sales with the connection of social media, bringing the virtual salesperson to the interactive realm of connections. Maybe BG will see this blog post and let us know if the woman bought the shoes.
One thing we’ve been doing more of is creating CONTENT CALENDARS for our clients. We combine the most popular keywords with event and seasonal calendars. These are then used by clients to create compelling, timely content on sites, in social media, in PR and articles. The combination of SEO with top keywords, and social with engaging content creates a powerful marketing tool.
