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Internet of Things

The Internet of Things: Smart Devices and the Data They Provide

By — July 23rd, 2014

How will an increasing number of smart devices and wearable technology impact analytics and measurement technology for marketers?

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New Research in Paid Media

New Research and Energy for the NHI Paid Media Team

By — July 1st, 2014

We’ve added new members to the paid media team! Learn about what they have to say about paid media and NHI.

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Posted in Paid Media

Owned Media: Content, SEO, and the Algorithm

By — March 21st, 2014

On Friday, March 21, two of the members of our SEO team greeted an audience of our clients, friends, and Minneapolis digital marketers with a presentation about the current state of the Google algorithm. Search Marketing Manager Jake McCormick and […]

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Google Loves Content

By — March 14th, 2014

Nina Hale, Inc., answers your questions about the Google algorithm, owned, and earned media at two events this March. We know how much Google loves content!

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Posted in Content Marketing, SEO

5 Winning Technical Tactics for Killer eCommerce SEO

By — March 11th, 2014

  Amazon. eBay. Google Shopping. These are the three demons you must slay if you wish to succeed in eCommerce SEO. Competing against this holy trinity, and often yourself, is frustrating for eCommerce sites of all sizes. But even the […]

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Posted in SEO

New Guidance for Social Media Marketing in Regulated Industries

By — February 24th, 2014

Within the past month, two highly regulated industries – pharmaceuticals and banking – have finally received some definitive direction from their respective federal governing bodies around what they can and cannot do via social media channels. We’ve looked into these […]

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How Important is Social Media to SEO? It’s Complicated.

By — January 28th, 2014

Increasingly social media has become a factor in Search Engine Optimization. So how much do social signals REALLY matter? Read on for details.

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Posted in SEO, Social Media

5 Ways to Clean Up Your Paid Search Accounts

By — January 8th, 2014

I know many of you readers out there don’t see it, but believe it or not spring is on the way. With much of the US dealing with a polar vortex, many excuses or lack of knowledge will be made to avoid the annual spring cleaning. Now, PPC account clean-up does not actually require warmer weather. However, with the New Year upon us it’s nice to think that warm weather is on the way.

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Posted in Paid Media

The Year In Search: Top 5 Biggest Search Marketing Changes from 2013

By — December 20th, 2013

In 2013, the Nina Hale, Inc. staff saw many changes in search marketing. Here is our wrap-up of the year, in SEO, content, PPC, analytics, and social media.

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Black Friday and Cyber Monday Trends & Tips

By — November 27th, 2013

Black Friday predictions and preparations are now an integral part of the online e-commerce tradition. We examine some 2013 Black Friday trends, and provide a Black Friday checklist to allow you to rest easy over the Holiday weekend.

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Posted in Paid Media

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