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“Nina does a great job of not only keeping up with the trends, but also identifying ways to leverage these trends to benefit our business. It’s that combination of web savvy and business applications that sets Nina apart.” — Chuck Trierweiler, Chief Marketing Officer, EVP Education Corporation of America

Blog Archive

Posts Tagged ‘Google’

Owned Media: Content, SEO, and the Algorithm

Friday, March 21st, 2014

On Friday, March 21, two of the members of our SEO team greeted an audience of our clients, friends, and Minneapolis digital marketers with a presentation about the current state of the Google algorithm. Search Marketing Manager Jake McCormick and Senior Content Specialist Katie Pennell chatted with our audience about content marketing and presented some best practices for optimizing your owned media.

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Google Loves Content

Friday, March 14th, 2014

Content and GoogleWhat exactly does Google do? How has it changed? How will Google evolve? Will robots eventually rule the world? More importantly, what does all this information mean to content creation and, ultimately, KPIs?

This March, Search Marketing Manager Jake McCormick and Senior Content Marketing Specialist Katie Pennell answer these questions and more!

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5 Winning Technical Tactics for Killer eCommerce SEO

Tuesday, March 11th, 2014

 

5 Winning Technical Tactics for eCommerce SEO

Flaming sword photo by R’lyeh Imaging

Amazon. eBay. Google Shopping. These are the three demons you must slay if you wish to succeed in eCommerce SEO.

Competing against this holy trinity, and often yourself, is frustrating for eCommerce sites of all sizes. But even the holy trinity of eCommerce traffic hoarders can be smote through a potent combination of content and technical SEO strategies.

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New Guidance for Social Media Marketing in Regulated Industries

Monday, February 24th, 2014

New Guidance for Social Media Marketing in Regulated Industries

Within the past month, two highly regulated industries – pharmaceuticals and banking – have finally received some definitive direction from their respective federal governing bodies around what they can and cannot do via social media channels. We’ve looked into these new regulations, as well as existing PPC and marketing guidelines for the health care industry.

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How Important is Social Media to SEO? It’s Complicated.

Tuesday, January 28th, 2014

A POV by Nina Hale, CEO of Nina Hale, Inc.

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Increasingly social media has become a factor in Search Engine Optimization. There have been theories and studies examining how closely search engines—especially Google—track social signals as part of its algorithm. Social signals are important reporting features in SEO tools like BrightEdge and Conductor SearchLight, and at Nina Hale, Inc. we’ve produced strong case study results based on building social media designed for SEO. 

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The Year In Search: Top 5 Biggest Search Marketing Changes from 2013

Friday, December 20th, 2013

 Nina Hale, Inc's review of the year in search marketing for 2013

2013 was a year of significant change and development in the world of search marketing – from Google’s algorithm shifts, to updates of various digital advertising interfaces, to the monetization of social platforms, there was no shortage of digital news to keep up with. As we look back on the year, the Nina Hale, Inc. team identified the top five biggest game-changers in 2013, one for each of our practice areas: SEO, PPC, Content, Social, and Analytics.

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Black Friday and Cyber Monday Trends & Tips

Wednesday, November 27th, 2013

Black Friday

Holiday shopping season is upon us! With that in mind, Black Friday predictions and preparations are now an integral part of the online e-commerce tradition. 2013 should be no different. By now, most children have their Christmas lists, and adults have that new exciting gadget top of mind, as well as a plan of action to command and conquer the Black Friday rush. We thought we would examine some 2013 Black Friday trends, and provide a Black Friday check-list to allow you to rest easy over the Holiday weekend.

Before we reveal the top 2013 Black Friday trends, it’s worth noting that IbisWorld predicts that Black Friday will generate sales of $13.6 billion this year – a 3.9 percent increase over last year – driven largely by traditional doorbuster deals and online sales that begin at midnight of November 28th and even earlier at some retailers. 

 

2008

2009

2010

2011

2012

2013

Black Friday($m)

$12,043.9

$12,042.6

$12,348.2

$12,382.4

$13,113.3

$13,618.5

% annual change

 

0.0%

2.5%

0.3%

5.9%

3.9%

Black Friday weekend ($m)

$32,273.7

$32,184.6

$33,891.2

$34,637.1

$38,034.8

$38,688.3

% annual change

 

-0.3%

5.3%

2.2%

9.8%

1.7%

Cyber Monday($m)

$914.4

$949.1

$1,080.5

$1,293.8

$1,565.8

$1,770.7

% annual change

 

3.8%

13.9%

19.7%

21.0%

13.1%

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How to Use Keyword Research to Find Out Who Killed JFK

Wednesday, November 13th, 2013
We search for Who Killed JFK?

Look at the facts for yourself… or just turn to Google.

 

As the Content Marketing Manager here at Nina Hale, Inc., part of my job is honing in on solutions based on which terms people type into search engines. Accordingly, since we’re approaching the 50th anniversary of the Kennedy Assassination, I decided to spend my lunch break solving one of the 20th century’s greatest mysteries — who killed JFK? — using Google Adwords’ Keyword Planner.

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When to Start Crying About (Not Provided)

Tuesday, November 5th, 2013
This baby is so sad to see Not Provided go.

Don’t be a baby; start thinking about solutions to Not Provided now.

 

The (not provided) Doomsday Clock is inching closer to midnight, and I’m getting pretty sick of talking about it. Not so much because it injects outside-the-box critical thinking into any strategic SEO initiative, but because of its slow march of inevitability.

It’s a matter of when, rather than if, (not provided) fully encompasses the ironically new Organic segment in the Google Analytics Keywords tab, and all we can do is continue weaning ourselves off keyword traffic and onto landing pages, impressions, and the definition of inexact science: keyword rankings.

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