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This Week in Search: 3.27.15

By — March 27th, 2015

What are Facebook’s newest strategies to stay on top? How is Google revolutionizing broadcast advertising? The answers to these questions and more in this week’s newsletter. 

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The SEO Impact of Medical Knowledge Cards

By — March 24th, 2015

Curious about how the new Google Knowledge Graph roll-outs will affect your SEO? Jake McCormick, our very own Search Marketing Manager, explains the updates and their implications. 

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Posted in POV, SEO

This Week in Search: 3.20.15

By — March 20th, 2015

How has Google turned auto-complete for partial searches into a game? How has AdWords improved? The answers to these questions and more in this week’s newsletter.

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Posted in Newsletters

This Week in Search: 3.13.15

By — March 13th, 2015

How has Google expanded the Knowledge Graph? Why are brands now favoring Instagram over Facebook? The answers to these questions and more in this week’s newsletter. 

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Posted in Newsletters

This Week in Search: 3.6.15

By — March 6th, 2015

What’s Google’s new ranking criterion? How has Geico outsmarted the allure of the “skip” button on pre-roll video? The answer to these questions and more in this week’s newsletter. 

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Posted in Newsletters, SEO

This Week in Search: 2.20.15

By — February 20th, 2015

How relevant is your paid social? What should you be focusing on this year for programmatic targeting? The answers to these questions and more in this week’s newsletter.

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Posted in Newsletters

This Week in Search: 1.23.15

By — January 23rd, 2015

How can you create the most compelling ad copy? What is the future of Facebook’s video advertising strategy? The answer to these questions and more in this week’s newsletter.

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Posted in Newsletters

2014 Reflection: Google Search Edition

By — December 30th, 2014

How can you easily gain insight into the interests, preferences, and demographics of your consumers? Analyze their search behavior, and identify the trends that are popular in your target market, industry, and region. If you’re not sure where to start gathering this data, […]

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Digital Marketing Year in Review: Analytics

By — December 19th, 2014

In 2014, new features in Google Analytics and the rise of Google Tag Manager changed the way we measure websites, making analytics configuration more accessible to analysts and increasing the quality and quantity of data we are able to collect. […]

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Digital Marketing Year in Review: Paid Media

By — December 19th, 2014

As we look back on 2014, it definitely seems like the paid media landscape has changed more in the past 12 months than any other year prior. As usual, we have new technologies, new ad types, algorithm changes and more […]

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Posted in Paid Media, SEM

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