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'Google' Archive

Digital Marketing Year in Review: Analytics

By — December 19th, 2014

In 2014, new features in Google Analytics and the rise of Google Tag Manager changed the way we measure websites, making analytics configuration more accessible to analysts and increasing the quality and quantity of data we are able to collect. […]

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Digital Marketing Year in Review: Paid Media

By — December 19th, 2014

As we look back on 2014, it definitely seems like the paid media landscape has changed more in the past 12 months than any other year prior. As usual, we have new technologies, new ad types, algorithm changes and more […]

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Posted in Paid Media, SEM

This Week in Search: 12.12.14

By — December 12th, 2014

What exactly is retargeting and how does it work? How did Google break its traditional holiday SEO promise? The answers to these questions and more in this week’s newsletter. 

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Posted in Newsletters

Get an Inside Look at the New Google Tag Manager

By — October 23rd, 2014

Google Tag Manager has a fancy new interface that will roll out for all users along with their accounts and containers in January 2015. This new version of the tool, which includes name changes and new functionalities, is currently available for beta testing at tagmanager.google.com. Read on for an insider look!

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This Week in Search: 10.3.14

By — October 3rd, 2014

Wondering how Google Panda 4.1 will affect you? Want to learn more about Facebook’s new ad network, Atlas? Check out this week’s newsletter to learn more!

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Posted in Newsletters

Will the new Panda Update affect your search rankings?

By — October 1st, 2014

Panda 4.1 , the largest Google algorithm update since May 2014, works to identify and reward small and medium-sized sites that feature strong content.

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Posted in SEO

This Week in Search: 9.26.14

By — September 26th, 2014

Is organic traffic better? Looking to more effectively reach your teenaged audience? Answers to these questions and more in this week’s newsletter.

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Posted in Newsletters

Internet of Things

The Internet of Things: Smart Devices and the Data They Provide

By — July 23rd, 2014

How will an increasing number of smart devices and wearable technology impact analytics and measurement technology for marketers?

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New Research in Paid Media

New Research and Energy for the NHI Paid Media Team

By — July 1st, 2014

We’ve added new members to the paid media team! Learn about what they have to say about paid media and NHI.

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Posted in Paid Media

Owned Media: Content, SEO, and the Algorithm

By — March 21st, 2014

On Friday, March 21, two of the members of our SEO team greeted an audience of our clients, friends, and Minneapolis digital marketers with a presentation about the current state of the Google algorithm. Search Marketing Manager Jake McCormick and […]

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