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Digital Marketing Year in Review: SEO

By — December 5th, 2014

If 2013 started with semantic web-volution, 2014 has done an excellent job of carrying the torch. It seems every year is labeled the most significant in the history of SEO, and there’s some truth there, but 2014 was unquestionably important and pivotal to the present and future of our industry.

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Posted in Localization, SEO

content gap analysis

Mind the Gap: Prioritize Content Creation Using Gap Analysis

By — November 21st, 2014

Content marketers, when asked about their greatest challenges, consistently cite content creation as a top concern. But the need to feed the content machine can be considerably less daunting if you focus on what’s missing, rather than simply producing content willy nilly for the sake of getting something (anything!) into the publishing pipeline.

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Posted in Content Marketing, SEO

Minnesota AMA – Mark Schaefer’s Keynote on Influence Marketing

By — May 18th, 2012

Mark Schaefer gave his unique take on content, influence marketing and social scoring at the MN AMA Conference. Our Leslie Gibson also spoke at the conference.

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Posted in SEO, Social Media

Nice example of sales from Social Media

By — September 7th, 2010

Here’s a nice visual of someone using social media to promote a virtual sales experience. House calls!

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