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content gap analysis

Featured News: Mind the Gap: Prioritize Content Creation Using Gap Analysis

By — November 21st, 2014

Content marketers, when asked about their greatest challenges, consistently cite content creation as a top concern. But the need to feed the content machine can be considerably less daunting if you focus on what’s missing, rather than simply producing content willy nilly for the sake of getting something (anything!) into the publishing pipeline.

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Posted in Content Marketing, SEO

Minnesota AMA – Mark Schaefer’s Keynote on Influence Marketing

By — May 18th, 2012

Mark Schaefer gave his unique take on content, influence marketing and social scoring at the MN AMA Conference. Our Leslie Gibson also spoke at the conference.

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Posted in SEO, Social Media

Nice example of sales from Social Media

By — September 7th, 2010

Here’s a nice visual of someone using social media to promote a virtual sales experience. House calls!

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