Local Search Marketing & Google Places (Local Business Center)

For a full list of search marketing services, please click on the main navigation "services" above. 

Local search is growing. Recently reported to be about eleven percent of all searches (Kelsey Group, March 2009).

Google Places (Local Business Center) & Local Business Maps

Local business listings are incredibly important, and rapidly changing. Most local searches will present maps as the top listings. You need to be there. We've been following developments in local search for years and know the best ways to optimize your local business listings to get to the top of the maps. We've added over 10,000 multi-unit and franchise locations to Google Places for companies large and small–with phenomenal results. Getting properly verified in the Google Places is one of the most efficient and high-ROI forms of search marketing for any business with a local presence, and is a great way to get an edge over local businesses.

An example of the results we have seen in Google map listings for our client Red Wing Shoes:

 

Would you like to see similar search results when your customers search Google using your keywords?

Geo-Targeted PPC

Sometimes you have different offers for certain regions, areas you want to target or avoid, or timed promotions in certain regions. PPC (SEM) is perfect for these purposes because it has very precise geo-targeting capabilities, specific timing, and the ability to specify your ad copy. But it can be complex. Often we will utilize a number of concurrent geo-targeted campaigns to ensure full coverage and precise location targeting for paid-click advertising. Choosing properly and measuring local search advertising can be an incredibly effective and profitable form of search engine marketing.

Localized SEO

Localized search engine optimization is a technical SEO challenge. It goes way beyond content SEO, and not considering the technical challenges can keep your local SEO program from working properly. Companies with multiple locations can benefit from a specific project to optimize their website for local searches. LIke many SEO projects, you have to think about the "triumvirate" of SEO: content, technical and linking. The good news in localized SEO is that there are often more (or more relevant) linking opportunities than you may find in national campaigns.