“Our PPC paid-search performance improved significantly under Nina’s management. Her knowledgeable guidance also helped us make inexpensive changes to our dynamic Web site which increased our natural search position and decreased our need to spend more on AdWords.”
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Local search is growing. Recently reported to be about eleven percent of all searches (Kelsey Group, March 2009).
Local business listings are incredibly important, and rapidly changing. Most local searches will present maps as the top listings. You need to be there. We’ve been following this for years and we know the best ways to optimize your listings to get to the top of the maps.
Paid search has very precise geo-targeting capabilities. But it can be complex. Often we will utilize a number of concurrent geo-targeted campaigns to ensure full coverage and precise location targeting for paid-click advertising. Choosing properly and measuring local search advertising can be an incredibly effective and profitable form of search engine marketing.
Localized search engine optimization is a technical SEO challenge. It goes way beyond content SEO, and not considering the technical challenges can keep your local SEO program from working properly. Companies with multiple locations can benefit from a specific project to optimize their website for local searches.