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“We have seen a significant increase in our sales that goes beyond the first click. This is an increase that we can tie back to the search campaigns run by our partners at Nina Hale, Inc.” — , Retail Business Intelligence Manager, Room & Board
Content must be more relevant than ever before, and you can no longer rely solely on your website to meet your customers’ information needs. In addition to onsite optimization, we can help you develop a set of valuable content assets that can be made available to prospects across multiple searchable channels. Our strategic approach includes planning, creating content,publishing and measurement.
Content marketing can be deployed via email campaigns, organic and paid search programs, news, blogs and public relations, and through social channels. Our goal is to recognize and help you develop content that is found first wherever people look for it, regardless of device or channel.
There are several components that are integral to every content marketing campaign.
A writing guide and SEO training for your team enables you to keep the momentum going, applying SEO best practices to any content, including images and video that promotes your products and services.
An effective content marketing strategy can produce tremendous results including improved search positions, increased traffic, better engagement, more social shares and recognition as an industry leader.