Analytics & Reporting

For a full list of search marketing services, please click on the main navigation "services" above. 

Search engine marketing is essentially direct marketing online. While it can be used to grow your brand, search is great at capturing the demand at the bottom of the funnel. That means it should be exceedingly measurable. Basically, we’re here to make our clients money, and we want to show exactly how profitable the search program is.

Search Engine Analytics

One of the reasons we love search marketing is because you can measure almost everything about it. Keywords, location, time of day, search engine, images, and demographics. The first thing we do in any SEM engagement is work with our clients to determine the goals of the program. We set up methods to measure these goals precisely, and often work with clients to test landing pages or messaging to get the best conversion possible from search engine marketing. While we often use Google Analytics, we’re conversant with most popular web analytics packages.

Google Analytics Training

We admit it, we’re crazy about Google Analytics. It doesn’t do everything, but it does a lot, and you just can’t beat the price (free). Nina Hale Consulting is available for direct training or consulting for Google Analytics. Sometimes you want to make sure you set it up properly, with filters and goals accurately determined. Or you just want to understand it a bit better so that you can make measurable, impactful decisions by knowing what works on your website, and where the opportunities lie. A group training session on Google Analytics for Minneapolis companies usually takes a few hours.