Google Analytics & Reporting

Search engine marketing is essentially direct marketing online. While it can be used to grow your brand, search is great at capturing the demand at the bottom of the funnel. That means it should be exceedingly measurable. Basically, we’re here to make our clients money, and we want to show exactly how profitable the search program is. Measurement, metrics, and analytics are vital elements in search engine marketing. We take it very seriously, sponsoring training events, receiving Google Analytics certification, and baselining everything we do. View a full list of our marketing services.

Google Analytics

Google Analytics is a good metrics package. It doesn’t do everything, but it’s great for marketers. It’s also surprising sometimes how much it really can do when you utilize segments, filters, expressions and other advanced options in Google Analytics. Google Analytics is an important tool for tracking results as well as learning vital information for how to improve results. We currently have ten employees who are individually certified in Google Analytics. We are also in the process of applying for Google Analytics partnership status.

Analytics Use – Other Packages

While most of our clients use Google Analytics, we also work extensively in Omniture and WebTrends, with a few clients who use other metrics packages. In addition, we have familiarity with a number of PPC optimization software We currently use Acquisio as our primary package, though some clients come with their own software they’d like us to use, such as Webtrends Ads or Marin. We have a very strong philosophy of “Human Optimization.” We’ve seen too many agencies rely on automated PPC bidding tools for all their client optimization. Though important to use, we feel that over-reliance on this tactic alone dramatically reduces opportunity that can be found in regular keyword, ad copy, and network optimization.

Google Analytics Training

We admit it, we’re crazy about Google Analytics. It doesn’t do everything, but it does a lot, and you just can’t beat the price (free). Nina Hale Inc is available for direct training or consulting for Google Analytics. Sometimes you want to make sure you set it up properly, with filters and goals accurately determined. Or you just want to understand it a bit better so that you can make measurable, impactful decisions by knowing what works on your website, and where the opportunities lie. A group training session on Google Analytics for Minneapolis companies usually takes 3-5 hours.

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