There’s a new kid making waves on the social media scene. No, it’s not another music sharing site or Facebook spin-off. It’s something completely new: a way for users to organize and share images and videos found on the web. An online, virtual scrapbook called Pinterest.
Pinterest is formatted like a pinboard, with users “pinning” images or YouTube videos found on the Internet onto “boards” they have created.
For example, many brides-to-be have boards for dresses, table arrangements, bouquets, and more. During their Internet travels, they pin images of favorite dresses or unique flower combinations to the appropriate board, creating a convenient way to organize scattered thoughts. Users can then search through other Pinterest users’ pinned images and “repin” those images onto their own boards. Look below to see an example of a personal Pinterest account.
Pinterest has grown from 40,000 to 3.2 million users in just one year and is currently operating at 45% monthly growth. This growing popularity can and is being translated into serious benefits for companies including product sales. The links created by pinning images from a company’s site improves page rank and increases brand awareness. Some of our clients have seen significant revenue from Pinterest traffic.
By building a company site on Pinterest, you can also engage customers on a whole new level, building the perception of your brand as a trusted resource in your field. See an example of a successful brand presence on Pinterest below.
At Nina Hale Inc, we are excited to offer Pinterest as part of our social media consulting. We’ll be happy to set up your Pinterest account, provide training and a list of best practices. If interested in exploring what Pinterest can offer your company, please contact us at firstname.lastname@example.org.
– Katie Pennell, pinning enthusiast. For images of Muppets, s’mores, unique bookshelves, and more follow my Pinterest page at http://pinterest.com/kpenn.