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Exploring Digital Frontiers

Here's our latest research, thought leadership, and industry updates.

This Week in Search: 12.12.14

By — December 12th, 2014

What exactly is retargeting and how does it work? How did Google break its traditional holiday SEO promise? The answers to these questions and more in this week’s newsletter. 

3 Social Media Marketing Considerations for 2015

By — December 10th, 2014

As 2014 winds down, there have already been dozens and dozens of “top trends for 2015″ articles and blog posts attempting to predict what will be big in the social space next year: from paid, to content, to video, to measurement. […]

Digital Marketing Year in Review: SEO

By — December 5th, 2014

If 2013 started with semantic web-volution, 2014 has done an excellent job of carrying the torch. It seems every year is labeled the most significant in the history of SEO, and there’s some truth there, but 2014 was unquestionably important and pivotal to the present and future of our industry.

This Week in Search: 12.5.14

By — December 5th, 2014

How will mobile influence 2014 holiday eCommerce? What can you do to optimize your Pins for Pinterest’s new Smart Feed? The answers to these questions and more in this week’s newsletter.

This Week in Search: 11.26.14

By — November 26th, 2014

Happy Thanksgiving from Nina Hale, Inc.! Here are a few last minute SEO updates to keep you satisfied over the holidays. Enjoy your holiday weekend – see you on Cyber Monday!

Keep Your Kitchen Optimized for Turkey Fryer Safety

By — November 26th, 2014

Enjoy your Thanksgiving weekend with these turkey fryer safety tips from Nina Hale Inc’s safety expert, Luke Schlegel.

This Week in Search: 11.21.14

By — November 21st, 2014

How can you use a content gap analysis to feed your publishing pipeline? What is the impact of digital on in-store shopping? The answers to these questions and more in this week’s newsletter. 

content gap analysis

Mind the Gap: Prioritize Content Creation Using Gap Analysis

By — November 21st, 2014

Content marketers, when asked about their greatest challenges, consistently cite content creation as a top concern. But the need to feed the content machine can be considerably less daunting if you focus on what’s missing, rather than simply producing content willy nilly for the sake of getting something (anything!) into the publishing pipeline.

This Week in Search: 11.14.14

By — November 14th, 2014

What kind of data should you be looking at to gauge content performance? What device best facilitates content sharing? The answers to these questions and more in this week’s newsletter. 

content analytics and data

Content Analytics and Data for Non-Numbers People

By — November 14th, 2014

Sometimes I Feel Like Teen Talk Barbie in a World of Hermiones “Math class is tough!” That’s what Barbie said when I was a kid. Yes, when Teen Talk Barbie came out, her creators came under fire for encouraging girls […]

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