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Exploring Digital Frontiers

Here's our latest research, thought leadership, and industry updates.

Content Ranking Factors in 2015

By — August 26th, 2015

What matters when it comes to high ranking content? Read the most interesting reported changes in content ranking factors from 2014 to 2015.

6 Tips + Tricks for Effective Project Management

By — August 21st, 2015

The world of project management is one of constant motion – the pieces of the puzzle move this way and that, and sometimes things are thrown off completely by factors that are out of your control. This faced-paced game is […]

The Internet of Things: How Data Drives the Digital World

By — August 19th, 2015

As technology continues to improve, it feels like everyday another regular object in your home becomes “smart.” Translation? The Internet of Things is finally coming to life, and in the not-too-distant future will drastically shift how we approach everything from grocery […]

3 Lessons from MinneAnalytics’ FARCon

By — August 17th, 2015

This past Wednesday, the Nina Hale, Inc. analytics department went to FARCon, a conference hosted by MinneAnalytics. It was a day jam-packed with seminars about everything analytics, specifically focusing on the financial and retail industries. Though there were lessons aplenty from […]

What Makes A Good Analyst? 6 Vital Skills for those in Analytics

By — August 14th, 2015

When it comes to digital marketing, the ability to collect accurate data is critical, but is meaningless without someone to analyze it. What exactly is the role of a Digital Analyst? What’s the difference between someone who knows their stuff and […]

Advertising on Instagram: Finally Worth the Investment

By — August 13th, 2015

In 2012, Facebook purchased Instagram for $1 billion. Seems like a lot, right? However, in the next few months Instagram will be making some seriously exciting updates to its advertising platform that will make it the new kid on the block in […]

Practicing Empathy in the Business World

By — July 29th, 2015

This summer I have had a unique opportunity to spend three months working onsite for and with a client. There has been a lot of “new” for me during this past month: new desk, new (to me) computer, new coworkers, […]

Tips for a Successful Agency Career

By — July 28th, 2015

Just land your first job or internship? Still trying to figure out how to be successful and really make an impact at your new company? You’re not alone – the first phase of your career is as stressful as it is […]

How Digital Can Help Reach Your Audience

By — July 22nd, 2015

You have heard it once or twice before and you will hear it again – the way companies reach their audiences is changing by the minute. The way we advertise and establish digital marketing campaigns is constantly morphing and adapting.

The Art of Following Up

By — July 17th, 2015

The terms “following up” and “circling back” are thrown around an office 100 times a day (seriously, you have probably read or sent an email in the last five minutes with one of those phrases in it). Theoretically, this should […]

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