Exploring Digital Frontiers
Here's our latest research, thought leadership, and industry updates.
Content marketers, when asked about their greatest challenges, consistently cite content creation as a top concern. But the need to feed the content machine can be considerably less daunting if you focus on what’s missing, rather than simply producing content willy nilly for the sake of getting something (anything!) into the publishing pipeline.
How can you use a content gap analysis to feed your publishing pipeline? What is the impact of digital on in-store shopping? The answers to these questions and more in this week’s newsletter.
What kind of data should you be looking at to gauge content performance? What device best facilitates content sharing? The answers to these questions and more in this week’s newsletter.
Sometimes I Feel Like Teen Talk Barbie in a World of Hermiones “Math class is tough!” That’s what Barbie said when I was a kid. Yes, when Teen Talk Barbie came out, her creators came under fire for encouraging girls […]
Hoping to run successful paid media campaigns on Black Friday? Curious about Apple Maps’ new localization tool? Check out this week’s newsletter for the answers to these questions and more.
Make your Black Friday deals rise above the competition by boosting your paid media campaigns with these three tips.
How can you optimize your email marketing to different stages in the consumer journey? Need help planning your lead generation efforts in 2015? The answers to these questions and more in this week’s newsletter.
Think you know pup-ular pet costumes? We share the top ten most searched dog Halloween costumes for your education.
What do CEOs need to know about SEO? Google Tag Manager is getting a facelift in January 2015, what are the things you should be most excited about? Answers to these questions and more in this week’s newsletter.
Google Tag Manager has a fancy new interface that will roll out for all users along with their accounts and containers in January 2015. This new version of the tool, which includes name changes and new functionalities, is currently available for beta testing at tagmanager.google.com. Read on for an insider look!