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Exploring Digital Frontiers

Here's our latest research, thought leadership, and industry updates.

Featured News: Aftermath of The Firefox & Google Breakup

By — February 12th, 2015

In November, Firefox announced they were never, ever, ever getting back together with Google as their default search engine (like, ever). Yahoo CEO, Marissa Mayer, was the first to break the news of the split on the Yahoo blog, when […]

This Week in Search: 2.27.15

By — February 27th, 2015

Which social network is predicted to have its biggest year yet? How do millennials want their doctors? The answers to these questions and more in this week’s newsletter. 

The Digital Marketing Puzzle

By — February 26th, 2015

As a strategic communication major from the School of Journalism and Mass Communication at the University of Minnesota, the only digital knowledge I had prior to my internship was an industry overview from my Interactive Advertising class. Needless to say, […]

This Week in Search: 2.20.15

By — February 20th, 2015

How relevant is your paid social? What should you be focusing on this year for programmatic targeting? The answers to these questions and more in this week’s newsletter.

This Week in Search: 2.13.15

By — February 13th, 2015

What metrics should you be including in your weekly SEO report? How can you improve your Instagram strategy? The answers to these questions and more in this week’s newsletter.

This Week in Search: 2.6.15

By — February 6th, 2015

How is Instagram changing the face of social eCommerce? How will the Twitter-Google partnership affect the future of search? The answer to these questions and more in this week’s newsletter. 

This Week in Search: 1.30.15

By — January 30th, 2015

What are the latest features Twitter just rolled out? What strategies and tactics work best in today’s world of digital marketing? The answers to these questions and more in this week’s newsletter.

Social Commerce: It’s Just The Beginning!

By — January 30th, 2015

Recently, our ever-knowledgeable Data Scientist, Lizzy Wilkins and I presented digital trends forecasted for 2015 to the agency. Coinciding with each trend, we offered our professional, and dare I say personal, opinions on the legitimacy of each one. While the gif-filled […]

This Week in Search: 1.23.15

By — January 23rd, 2015

How can you create the most compelling ad copy? What is the future of Facebook’s video advertising strategy? The answer to these questions and more in this week’s newsletter.

Using the Buying Cycle to Write Compelling Ad Copy

By — January 23rd, 2015

Whether you’re fresh out of college as an emerging marketing professional or a pay-per-click (PPC) guru, you’ve heard of the buying cycle. It has many aliases such as: the marketing funnel, the purchase funnel, or even the buying cyclone, but […]

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