Exploring Digital Frontiers
Here's our latest research, thought leadership, and industry updates.
How can you create the most compelling ad copy? What is the future of Facebook’s video advertising strategy? The answer to these questions and more in this week’s newsletter.
Whether you’re fresh out of college as an emerging marketing professional or a pay-per-click (PPC) guru, you’ve heard of the buying cycle. It has many aliases such as: the marketing funnel, the purchase funnel, or even the buying cyclone, but […]
Why should search engine marketing remain an important part of your marketing mix? How does Google’s latest update make a cross-channel content strategy more important than ever? The answers to these questions and more in this week’s newsletter.
Happy New Year! With 2015 already underway, it’s time to get serious about planning for the year. What are the biggest trends you should keep an eye on? What new tactics should you add to your marketing mix? To help […]
How can you easily gain insight into the interests, preferences, and demographics of your consumers? Analyze their search behavior, and identify the trends that are popular in your target market, industry, and region. If you’re not sure where to start gathering this data, […]
Happy holidays from Nina Hale, Inc.! 2014 was another exciting year in our world of digital marketing. We saw the development of incredible new platforms and tools, capitalized on the power of content marketing, experienced mobile search overtaking desktop for […]
In 2014, new features in Google Analytics and the rise of Google Tag Manager changed the way we measure websites, making analytics configuration more accessible to analysts and increasing the quality and quantity of data we are able to collect. […]
As we look back on 2014, it definitely seems like the paid media landscape has changed more in the past 12 months than any other year prior. As usual, we have new technologies, new ad types, algorithm changes and more […]
What exactly is retargeting and how does it work? How did Google break its traditional holiday SEO promise? The answers to these questions and more in this week’s newsletter.
As 2014 winds down, there have already been dozens and dozens of “top trends for 2015″ articles and blog posts attempting to predict what will be big in the social space next year: from paid, to content, to video, to measurement. […]