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Exploring Digital Frontiers

Here's our latest research, thought leadership, and industry updates.

content gap analysis

Featured News: Mind the Gap: Prioritize Content Creation Using Gap Analysis

By — November 21st, 2014

Content marketers, when asked about their greatest challenges, consistently cite content creation as a top concern. But the need to feed the content machine can be considerably less daunting if you focus on what’s missing, rather than simply producing content willy nilly for the sake of getting something (anything!) into the publishing pipeline.

This Week in Search: 11.21.14

By — November 21st, 2014

How can you use a content gap analysis to feed your publishing pipeline? What is the impact of digital on in-store shopping? The answers to these questions and more in this week’s newsletter. 

This Week in Search: 11.14.14

By — November 14th, 2014

What kind of data should you be looking at to gauge content performance? What device best facilitates content sharing? The answers to these questions and more in this week’s newsletter. 

content analytics and data

Content Analytics and Data for Non-Numbers People

By — November 14th, 2014

Sometimes I Feel Like Teen Talk Barbie in a World of Hermiones “Math class is tough!” That’s what Barbie said when I was a kid. Yes, when Teen Talk Barbie came out, her creators came under fire for encouraging girls […]

This Week in Search: 11.7.14

By — November 7th, 2014

Hoping to run successful paid media campaigns on Black Friday? Curious about Apple Maps’ new localization tool? Check out this week’s newsletter for the answers to these questions and more. 

paid media

3 Ways to Rocket Fuel Paid Media for Black Friday

By — November 6th, 2014

Make your Black Friday deals rise above the competition by boosting your paid media campaigns with these three tips.

This Week in Search: 10.31.14

By — October 31st, 2014

How can you optimize your email marketing to different stages in the consumer journey? Need help planning your lead generation efforts in 2015? The answers to these questions and more in this week’s newsletter.

Top 10 Halloween Dog Costumes

Top 10 Dog Halloween Costumes

By — October 30th, 2014

Think you know pup-ular pet costumes? We share the top ten most searched dog Halloween costumes for your education.

This Week in Search: 10.24.14

By — October 24th, 2014

What do CEOs need to know about SEO? Google Tag Manager is getting a facelift in January 2015, what are the things you should be most excited about? Answers to these questions and more in this week’s newsletter.

Get an Inside Look at the New Google Tag Manager

By — October 23rd, 2014

Google Tag Manager has a fancy new interface that will roll out for all users along with their accounts and containers in January 2015. This new version of the tool, which includes name changes and new functionalities, is currently available for beta testing at tagmanager.google.com. Read on for an insider look!

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