“Our PPC paid-search performance improved significantly under Nina’s management. Her knowledgeable guidance also helped us make inexpensive changes to our dynamic Web site which increased our natural search position and decreased our need to spend more on AdWords.”
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PPC Case Study – Hazelden
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Client Background
Non-profit Hazelden Treatment Center is a world-renowned drug rehab and alcohol treatment center.
Challenge
Effective utilization of a PPC budget in a industry where $30 cost-per-click is common for many competitive terms.
Solution
Precise measurement is the key to Hazelden’s pay-per-click success. Determining exact keyword, theme, and location allows us to parse the budget to bring in the most amount of leads within the budget, at CPL’s that would likely astound the drug rehab industry.
Results
Very high number of leads and reduction in cost per lead within the same budget. Taking advantage of emerging PPC tactics has also produced very efficient return on investment for Hazelden.
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