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We’re starting to get settled in our new space

Tuesday, February 9th, 2010

Well it was a wild January for us at Nina Hale Inc. Moving into our fourth space in two years (due to growth), having to rip out the caulk from the walls that was smelly and for outdoor use only, adding new staff and everyone getting bigger desks. And the exciting addition of Peter’s hydrualic press capable of applying 20 tons of pressure (video forthcoming). People have been heads-down working like demons and to relax, we’re having our first "it’s smashing!" party this Friday. For office staff only, we’re spending Friday afternoon watching a movie (leaning towards Zombieland) and smashing things. We’ll have a regular office party soon for friends and clients, inviting all comers to bring items they’d like to smash flat. 

Our 20 ton press

 

Here’s Annie, resplendent in her Gopher’s snuggie, building links and optimizing PPC accounts. 

Annie in her Snuggie on a Link-Building mission

 

Uptown Minneapolis Office – More Photos

Sunday, November 29th, 2009

We’ve posted more photos of our beautiful office to sublet in Uptown Minneapolis. We hate to leave because it’s such a great office, but we need more space. The new photos show the office sublet before we were too crowded in there, and that shows the space much better. It’s a sunny, professional office with four offices, a conference room, and an open area good for a few desks. Basically it’s a very professional office for anywhere from 4-6 people, but not for the 12 we’ve had at times. We’re moving to a much larger space and need someone to sublet this one. Available Jan 1, 2010, this office for rent in Uptown Minneapolis is 1,186 sf, $3,250 per month. See full photos, floor plan and more about our small office space to sublet in Uptown Minneapolis. 

Our lovely Uptown Minneapolis office - available to sublet Jan 1, 2010

Our Minneapolis Office for Rent

Sunday, November 15th, 2009

Say it ain’t so! It seems like only a few months since we moved into lovely new digs in our office space in Uptown Minneapolis. That’s because it was only this spring. But we didn’t get a big enough space and now we’re outgrowing this one. So we’re hauling out of here to the far reaches of the warehouse district in Downtown Minneapolis. The new space is going to be FOUR TIMES bigger than this one, so we can’t imagine outgrowing that. We’re talking about having individual kingdoms for everyone, and Peter is promising to bring his 30-ton press so we can have fun squashing things. What else? I may finally fulfill my very real desire to have a life-size horse-shaped lamp

But it also means that we need to find someone else to rent our minneapolis office. It’s a beautiful, sleek, 1,186 sf space, perfect for 3-6 people (not the 12 we sometimes have in here). There are four indivudual offices, a conference room for eight, and an open area for desks (we have five desks there now, but it’s probably better with two). There are amazing views of Lake Calhoun, heated parking (which I’m especially sad to give up because it’s better for my fancy shoes), secured entry, nightly janitorial services, and access to a small gym included in the rent. Tons of glass open the space up and provide light and views. The monthly rent is $3,250. To see more photos, go to the site we threw up – Minneapolis office space – or call us at 612-392-2427

Rent our Minneapolis office

The Staff and Clients at Nina Hale Inc.

Friday, October 23rd, 2009

I’ve been thinking lately that people may not be able to find some of the pages on the site that we’re the most interested in having you see. These are the main navigation categories above. So let me tell you a little more about ourselves. We’re currently six people strong, with two – four contractors. Most of us have been doing search marketing as a primary or even exclusive offering for ten years or more. A lot of us have worked together at previous agencies, where we teamed on strategy, design, email and merchandizing before settling down to the funnest part of eMarketing – search. I work hard to network with the great search marketing people in Minneapolis and I like to think that most of them are either our employees or our clients (our clients are a sharp lot, lucky we have a no-hiring-clients rule). And if they aren’t yet, hopefully someday they will also work with us. 

Local Search Optimization

Friday, May 29th, 2009

Local search optimization is wildly important to any company that has a local focus. Some research I’ve read states that 11% of searches have a local focus, but you’ll notice that even if you don’t include a location in your search, if the search engines think there is a local angle to it, they will usually return a map result anyways. We’ve been very focused on local search optimization for the past few years and I’m amazed at what a black box it still is. Google local business center continues to evolve and just today I noticed a major improvement, which is the way they validate a claimed listing. In the past you would be given a PIN, then be called and told to enter the PIN over the phone. This is now flipped, so GLBC calls you with the PIN and then you enter it into your account online. While a minor change to some, we validate a lot of listings for clients by calling each location and walking the person who answers through the process. But this means that we have to ask a complete stranger to type a PIN into the phone. Now we don’t have to ask people to enter anything, just relate the information back to us. I’m thinking this will decrease the distrust level and make it easier to validate listings. Local business center optimization involves a number of levers to pull, we’ve worked hard to figure it out and are ready to help clients who want to get better results on local searches.