Ever since Instagram launched its long-rumored 15-second video feature, hundreds and hundreds of articles have been published attempting to analyze and predict how the two micro-video platforms will be able to live in-tandem with each other (yeah yeah yeah, this is one of them). And as of now, the jury is still out (from a data standpoint) on the effect Instagram video has already had on Vine user activity. But for digital marketers, it’s fascinating and important to watch how users respond because (as with all consumer behavior) social media user behavior isn’t an instantaneous change.
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