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'Social Media' Archive

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Where Did My Facebook Reach Go?

By — April 2nd, 2014

It’s been widely reported that organic Facebook reach for brand pages has been greatly reduced in the past couple of months, with articles rolling out by the day about minimized organic impact. Even if you’re posting on your Facebook page […]

Facebook Ad Campaign Structure Updates: Our Perspective

By — February 27th, 2014

From the Facebook for Business blog, a visualization of the new ad campaign structure updates. On Wednesday, Facebook announced changes to its ad campaign structure that they’re going to start rolling out on March 4. Here’s our takeaway from the […]

New Guidance for Social Media Marketing in Regulated Industries

By — February 24th, 2014

Within the past month, two highly regulated industries – pharmaceuticals and banking – have finally received some definitive direction from their respective federal governing bodies around what they can and cannot do via social media channels. We’ve looked into these […]

Pinterest is for the GIFs

By — January 31st, 2014

How excited are we that GIF animations are now supported by Pinterest? And how do we think this will impact content marketing?

How Important is Social Media to SEO? It’s Complicated.

By — January 28th, 2014

Increasingly social media has become a factor in Search Engine Optimization. So how much do social signals REALLY matter? Read on for details.

Search and Social Marketing Predictions for 2014

By — January 15th, 2014

To celebrate the start of the New Year, the experts at Nina Hale, Inc. identified the biggest and most anticipated digital marketing predictions for 2014. From the rise of channel integration to shifts in social strategy, here is what NHI envisions taking center stage in 2014.

The Year In Search: Top 5 Biggest Search Marketing Changes from 2013

By — December 20th, 2013

In 2013, the Nina Hale, Inc. staff saw many changes in search marketing. Here is our wrap-up of the year, in SEO, content, PPC, analytics, and social media.

Three Reasons Why Facebook Advertising Is Great for Lead Generation

By — October 23rd, 2013

Facebook Advertising has continuously taken impressive steps forward. Here are three reasons that are especially important to note.

‘Grand Theft Auto 5′ Becomes the Victim of Promoted Trend Trolling on Twitter

By — September 17th, 2013

The highly-anticipated Grand Theft Auto 5 releases to the masses today and is projected to be one of the biggest video game sellers of the year.

The New Type of “Trending”: Fashion Week + Social Media

By — September 16th, 2013

When New York Fashion Week takes over NYC, the term “trending” is much more than merely a reference to social media. How can your brand stand out?

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