Expand Navigation

'Social Media' Archive

Advertising on Instagram: Finally Worth the Investment

By — August 13th, 2015

In 2012, Facebook purchased Instagram for $1 billion. Seems like a lot, right? However, in the next few months Instagram will be making some seriously exciting updates to its advertising platform that will make it the new kid on the block in […]

How Digital Can Help Reach Your Audience

By — July 22nd, 2015

You have heard it once or twice before and you will hear it again – the way companies reach their audiences is changing by the minute. The way we advertise and establish digital marketing campaigns is constantly morphing and adapting.

Periscope vs. Meerkat: Who will win?

By — May 14th, 2015

In the Periscope vs. Meerkat saga, Meerkat has now been first to shed its beta shell in both iOS and Android. Announced via Twitter on May 13th, it is officially available in the Google Play Store.

Pinterest's 5th Birthday

Pinterest’s 5th Birthday

By — March 31st, 2015

It’s Pinterest’s 5th birthday today! And what a five years it’s been for the little social engine that could. On this festive occasion, let’s take a look back at what Pinterest has accomplished these past few years and what’s on the horizon.

This Week in Search: 3.27.15

By — March 27th, 2015

What are Facebook’s newest strategies to stay on top? How is Google revolutionizing broadcast advertising? The answers to these questions and more in this week’s newsletter. 

3 Social Media Marketing Considerations for 2015

By — December 10th, 2014

As 2014 winds down, there have already been dozens and dozens of “top trends for 2015″ articles and blog posts attempting to predict what will be big in the social space next year: from paid, to content, to video, to measurement. […]

paid social media tips

10 Ways To Maximize Your Paid Social

By — September 26th, 2014

In this day and age, you’d think that most marketers would be social media aficionados. Unfortunately, some of the simplest and most effective practices for paid social media management tend to be easily overlooked. With all of our new technology, it’s a growing problem for brands to think a little bit too hard about getting their messages across to audiences and forget the basics….

Twitter Efficiency Analysis: Diving Into Social Data

By — September 11th, 2014

Learn how smart marketers maximize social media engagement on Twitter without breaking the bank.

Search and Social Together Forever

Is Your Content Both Searchable and Sharable?

By — July 15th, 2014

Sharable headlines are not necessarily searchable. Find out the difference between search-friendly and social-friendly content.

Paid Social Content

Paid Media: Maximize Budgets with Paid Social Content

By — May 9th, 2014

We hosted our monthly Buzz Event today. This month Brennan Brooks talked about how to maximize paid media budget by leveraging owned and earned media data.

get the latest news