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“We are spending our budget smarter with better results for all of our websites because of Nina Hale Inc.’s technical, SEO and PPC expertise. Our programs continue to achieve greater success each month we work with them.” — Heather Hayes, Interactive Marketing Supervisor, Stratasys

Blog Archive

Archive for the ‘Social Media’ Category

Facebook Makes Another News Feed Update, This Time Punishing “Like-Baiting”

Friday, April 11th, 2014


It seems almost monthly now that Facebook makes some sort of tweak to its News Feed, with new rationale to improve the relevancy and quality of the content its users see. Now, Facebook is trying to alleviate “like-baiting” organic content from brand pages, which they consider to be in the realm of “spam.” While the continual algorithm tweaks are starting to blur together, this one in particular is certainly worth taking note of. Until now, this (directing likes, shares and comments) was seen as a general best practice among social media marketers, and even validated by data from 3rd party social analytics companies and studies on “effective” posting strategies; the general idea is that users respond to “direct” calls-to-action. 


Where Did My Facebook Reach Go?

Wednesday, April 2nd, 2014

What happened to my Facebook traffic?

It’s been widely reported that organic Facebook reach for brand pages has been greatly reduced in the past couple of months, with articles rolling out by the day about minimized organic impact. Even if you’re posting on your Facebook page regularly, only 1-3% of your total fans might see your post.
Yes, Facebook is making these changes to brand pages to encourage brands to advertise with Facebook. Why now?

Facebook Ad Campaign Structure Updates: Our Perspective

Thursday, February 27th, 2014
Facebook Ad Campaign Structure updates

From the Facebook for Business blog, a visualization of the new ad campaign structure updates.

On Wednesday, Facebook announced changes to its ad campaign structure that they’re going to start rolling out on March 4. Here’s our takeaway from the changes.


New Guidance for Social Media Marketing in Regulated Industries

Monday, February 24th, 2014

New Guidance for Social Media Marketing in Regulated Industries

Within the past month, two highly regulated industries – pharmaceuticals and banking – have finally received some definitive direction from their respective federal governing bodies around what they can and cannot do via social media channels. We’ve looked into these new regulations, as well as existing PPC and marketing guidelines for the health care industry.


Pinterest is for the GIFs

Friday, January 31st, 2014

If any of you are as obsessed with Pinterest as I am, you may have been frustrated by the fact that Pinterest refused to support GIFs in their platform. In order to see the animation, pinners had to click on the pin itself, leaving the main feed. While only one additional step, this was a supreme effort for many pinners (such as myself).

Clicking on pins? Ain't nobody got time for that.


How Important is Social Media to SEO? It’s Complicated.

Tuesday, January 28th, 2014

A POV by Nina Hale, CEO of Nina Hale, Inc.


Increasingly social media has become a factor in Search Engine Optimization. There have been theories and studies examining how closely search engines—especially Google—track social signals as part of its algorithm. Social signals are important reporting features in SEO tools like BrightEdge and Conductor SearchLight, and at Nina Hale, Inc. we’ve produced strong case study results based on building social media designed for SEO. 


Search and Social Marketing Predictions for 2014

Wednesday, January 15th, 2014

2014 predictions 1

To celebrate the start of the New Year, the experts at Nina Hale, Inc. identified the biggest and most anticipated digital marketing predictions for 2014. From the rise of channel integration to shifts in social strategy, here is what NHI envisions taking center stage in 2014.


The Year In Search: Top 5 Biggest Search Marketing Changes from 2013

Friday, December 20th, 2013

 Nina Hale, Inc's review of the year in search marketing for 2013

2013 was a year of significant change and development in the world of search marketing – from Google’s algorithm shifts, to updates of various digital advertising interfaces, to the monetization of social platforms, there was no shortage of digital news to keep up with. As we look back on the year, the Nina Hale, Inc. team identified the top five biggest game-changers in 2013, one for each of our practice areas: SEO, PPC, Content, Social, and Analytics.


Three Reasons Why Facebook Advertising Is Great for Lead Generation

Wednesday, October 23rd, 2013

Facebook Advertising has continuously taken impressive steps forward. Here are three features that have really caught our attention when we’re making recommendations for clients.

You'll Like the Side Effects of Facebook Advertising

1. Cross-Device Conversion Tracking

Facebook is the only publisher that currently can track conversions cross device. For a Facebook user to see your ad, they must log in (and be cookied) by Facebook. For each user, the same cookie is deployed on mobile, tablet, and desktop so that Facebook can monitor how individual users are using their devices at different times and deploy ads appropriately. This allows advertisers to execute unique cross-device campaigns, reaching the same user in different ways.


‘Grand Theft Auto 5′ Becomes the Victim of Promoted Trend Trolling on Twitter

Tuesday, September 17th, 2013

grand theft auto 5

The highly-anticipated Grand Theft Auto 5 releases to the masses today and is projected to be one of the biggest video game sellers of the year.