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'Social Media' Archive

3 Social Media Marketing Considerations for 2015

By — December 10th, 2014

As 2014 winds down, there have already been dozens and dozens of “top trends for 2015″ articles and blog posts attempting to predict what will be big in the social space next year: from paid, to content, to video, to measurement. […]

paid social media tips

10 Ways To Maximize Your Paid Social

By — September 26th, 2014

In this day and age, you’d think that most marketers would be social media aficionados. Unfortunately, some of the simplest and most effective practices for paid social media management tend to be easily overlooked. With all of our new technology, it’s a growing problem for brands to think a little bit too hard about getting their messages across to audiences and forget the basics….

Twitter Efficiency Analysis: Diving Into Social Data

By — September 11th, 2014

Learn how smart marketers maximize social media engagement on Twitter without breaking the bank.

Search and Social Together Forever

Is Your Content Both Searchable and Sharable?

By — July 15th, 2014

Sharable headlines are not necessarily searchable. Find out the difference between search-friendly and social-friendly content.

Paid Social Content

Paid Media: Maximize Budgets with Paid Social Content

By — May 9th, 2014

We hosted our monthly Buzz Event today. This month Brennan Brooks talked about how to maximize paid media budget by leveraging owned and earned media data.

The Future of Ecommerce: Amazon and Twitter

#AmazonCart: A New Social eCommerce Experience

By — May 5th, 2014

#AmazonCart is the most convenient social media eCommerce integration to date. Read more about this big win for Amazon and Twitter.

Pinterest Guided Search... with Puppies!

The New Pinterest Search Engine: Guided Search

By — April 25th, 2014

There’s a new search engine in town. Pinterest released their own search engine called Guided Search, which runs solely on image results.

Do we

Facebook Makes Another News Feed Update, This Time Punishing “Like-Baiting”

By — April 11th, 2014

It seems almost monthly now that Facebook makes some sort of tweak to its News Feed. Now, Facebook is trying to alleviate “like-baiting” organic content from brand pages, which they consider to be in the realm of “spam.”

Sorry - your Facebook reach disappeared

Where Did My Facebook Reach Go?

By — April 2nd, 2014

It’s been widely reported that organic Facebook reach for brand pages has been greatly reduced in the past couple of months, with articles rolling out by the day about minimized organic impact. Even if you’re posting on your Facebook page […]

Facebook Ad Campaign Structure Updates: Our Perspective

By — February 27th, 2014

From the Facebook for Business blog, a visualization of the new ad campaign structure updates. On Wednesday, Facebook announced changes to its ad campaign structure that they’re going to start rolling out on March 4. Here’s our takeaway from the […]

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