'Social Media' Archive
In this day and age, you’d think that most marketers would be social media aficionados. Unfortunately, some of the simplest and most effective practices for paid social media management tend to be easily overlooked. With all of our new technology, it’s a growing problem for brands to think a little bit too hard about getting their messages across to audiences and forget the basics….
Learn how smart marketers maximize social media engagement on Twitter without breaking the bank.
Sharable headlines are not necessarily searchable. Find out the difference between search-friendly and social-friendly content.
We hosted our monthly Buzz Event today. This month Brennan Brooks talked about how to maximize paid media budget by leveraging owned and earned media data.
#AmazonCart is the most convenient social media eCommerce integration to date. Read more about this big win for Amazon and Twitter.
There’s a new search engine in town. Pinterest released their own search engine called Guided Search, which runs solely on image results.
It seems almost monthly now that Facebook makes some sort of tweak to its News Feed. Now, Facebook is trying to alleviate “like-baiting” organic content from brand pages, which they consider to be in the realm of “spam.”
It’s been widely reported that organic Facebook reach for brand pages has been greatly reduced in the past couple of months, with articles rolling out by the day about minimized organic impact. Even if you’re posting on your Facebook page […]
From the Facebook for Business blog, a visualization of the new ad campaign structure updates. On Wednesday, Facebook announced changes to its ad campaign structure that they’re going to start rolling out on March 4. Here’s our takeaway from the […]
Within the past month, two highly regulated industries – pharmaceuticals and banking – have finally received some definitive direction from their respective federal governing bodies around what they can and cannot do via social media channels. We’ve looked into these […]