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“As a consultant and a person, Nina operates with unvarnished integrity. She’s an honest communicator, knows her material, and puts the needs of her clients above all. Whether you’re a big firm or a small organization, I would give her an unqualified recommendation.” — Sam Richter, Former President James J. Hill Reference Library

Blog Archive

Archive for the ‘images’ Category

Link Building Judgment – SEM Awareness, pt 3

Tuesday, July 17th, 2012

Welcome to part 3 of SEM Awareness Month! Today we want to talk about link building, an often overlooked, but incredibly important piece to your SEO puzzle.

link building

The tricky thing about link building is that it has evolved over the years to the point that certain tactics that were standard just 5 years ago do not work at all today. Rather than worrying about the latest directories, remember to focus on social and content to build quality links. So if you’re staying up to date and doing these things, hold your head up high!

Google Image Search: America’s Ticket to Self Esteem (maybe?)

Monday, July 16th, 2012

What’s that we see? Oh, why of course. You’ve changed your Facebook profile pic to be that of your doppelgänger, Penelope Cruz.

Wondering how your 700 Facebook friends manage to find that single, unlawfully attractive celebrity lookalike? Cue Google Search by Image technology.

While Google’s release of search by image was initially announced a year ago, the accuracy if the tool is notably better today. Google’s explanation of the functionality includes:

Drag and drop
Drag and drop an image from the web or your computer into the search box on images.google.com.

Upload an Image
On images.google.com, click the camera icon, then select “Upload an image.” Select the image you want to use to start your search.

Copy and Paste a URL for an Image
Found an image on the web you’re curious about? Right-click the image to copy the URL. On images.google.com, click the camera icon, and “Paste image URL”.

Right Click an Image on the Web
To search by image even faster, download the Chrome extension or the Firefox extension. With the extension installed, simply right-click an image on the web to search Google with that image.

To demonstrate the accuracy of search by image, we’ve selected a dapper photo of staffer, Zac Stafford and mapped the process.

 

1. We took an image result from a contextual search of his name and dragged the image to the search bar.

2. Google produces a series of web page results where the same image is housed, along with a preview of like-images.

3. Whoa.

 

New Google Image Search

Thursday, July 22nd, 2010

Google is rolling out a new layout for image search, and it’s nicely improved. About 7%+ of all searches are for images, and while people are willing to go deeper (considering more results before making a choice), the top results are going to be chosen much more frequently. It’s much more user friendly: with long scrolling pages filled with images and tons of options to narrow your search. I like the mouse-over the best, where it expands the image, with the originating website, size, and format. 

And importantly it has sponsored links. So for home improvement, fashion and hair cuts, photography and portraits, how-to and other very popular types of searches, this can be a fantastic new avenue for advertisers. 

What’s a marketer to do to take advantage of this?

  • Advertise
  • Always name your image appropriately so it can be categorized accurately
  • Determine important searches that could relate to your products and services
  • Make multiple sizes
  • Make multiple colors
  • Line drawings? Clip art?
  • Include a watermark or product name
  • Photograph your product being used