Image by Flickr user DigitalRalph
The Content Marketing Institute (CMI), Marketing Profs, and Brightcove recently teamed up to publish an overview of the state of content marketing in North America, and the resulting report provided an in-depth look at how far B2B content marketing has progressed in just one year.
More B2B marketers (93%) used content marketing in 2013, and a greater number than last year thought their efforts were effective. The most effective organizations have at least one person devoted to content marketing strategy, and those same companies utilized a variety of tactics and social media platforms.
On the B2C content marketing front, the CMI recently reported that 90% of B2C marketers use content as part of their marketing mix, but more than half of those surveyed said they didn’t have a documented strategy for their content marketing efforts.
So, what’s your plan for content marketing success in 2014?