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'SEO' Archive

Google Allows Emojis in Title Tags… For Now

By — May 6th, 2015

Google now allows emojis in title tags. But don’t get too excited – this title tag flair won’t be around for long.

This Week in Search: 4.3.15

By — April 3rd, 2015

Why are millennial dads a new key audience? How will Google’s upcoming algorithm update affect your SEO? The answers to these questions and more in this week’s newsletter.

The Google Mobile Algorithm Update

By — April 1st, 2015

On April 21, 2015, Google will be making  search algorithm changes to favor mobile-friendly sites. How will this affect your ranking and how should you prepare?  Jake McCormick, our Search Marketing Manager, explains the details. 

The SEO Impact of Medical Knowledge Cards

By — March 24th, 2015

Curious about how the new Google Knowledge Graph roll-outs will affect your SEO? Jake McCormick, our very own Search Marketing Manager, explains the updates and their implications. 

This Week in Search: 3.6.15

By — March 6th, 2015

What’s Google’s new ranking criterion? How has Geico outsmarted the allure of the “skip” button on pre-roll video? The answer to these questions and more in this week’s newsletter. 

The Digital Marketing Puzzle

By — February 26th, 2015

As a strategic communication major from the School of Journalism and Mass Communication at the University of Minnesota, the only digital knowledge I had prior to my internship was an industry overview from my Interactive Advertising class. Needless to say, […]

Aftermath of The Firefox & Google Breakup

By — February 12th, 2015

In November, Firefox announced they were never, ever, ever getting back together with Google as their default search engine (like, ever). Yahoo CEO, Marissa Mayer, was the first to break the news of the split on the Yahoo blog, when […]

Digital Marketing Year in Review: SEO

By — December 5th, 2014

If 2013 started with semantic web-volution, 2014 has done an excellent job of carrying the torch. It seems every year is labeled the most significant in the history of SEO, and there’s some truth there, but 2014 was unquestionably important and pivotal to the present and future of our industry.

content gap analysis

Mind the Gap: Prioritize Content Creation Using Gap Analysis

By — November 21st, 2014

Content marketers, when asked about their greatest challenges, consistently cite content creation as a top concern. But the need to feed the content machine can be considerably less daunting if you focus on what’s missing, rather than simply producing content willy nilly for the sake of getting something (anything!) into the publishing pipeline.

Will the new Panda Update affect your search rankings?

By — October 1st, 2014

Panda 4.1 , the largest Google algorithm update since May 2014, works to identify and reward small and medium-sized sites that feature strong content.

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