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'SEO' Archive

SEO Factors to Consider When Doing a Website Redesign

By — June 24th, 2015

Is your company currently going through a website redesign? Is there one scheduled in the near future? Regardless of which camp you are in, content and technical SEO will be a critical piece of the puzzle, and for this process […]

Over the Moon with Content Strategy: Confab 2015 Recap

By — June 3rd, 2015

At #ConfabMN, two members of the NHI content/SEO team presented on human-centered SEO and data-driven content strategy.

Google’s Mobile Algorithm Update Revisited

By — June 1st, 2015

Over a month has passed since Google rolled out its Mobile Update, and with the dust settling we can finally begin to get a clearer picture of the actual impact. Back in early April, we spoke about what a mobile […]

Google Allows Emojis in Title Tags… For Now

By — May 6th, 2015

Google now allows emojis in title tags. But don’t get too excited – this title tag flair won’t be around for long.

This Week in Search: 4.3.15

By — April 3rd, 2015

Why are millennial dads a new key audience? How will Google’s upcoming algorithm update affect your SEO? The answers to these questions and more in this week’s newsletter.

The Google Mobile Algorithm Update

By — April 1st, 2015

On April 21, 2015, Google will be making  search algorithm changes to favor mobile-friendly sites. How will this affect your ranking and how should you prepare?  Jake McCormick, our Search Marketing Manager, explains the details. 

The SEO Impact of Medical Knowledge Cards

By — March 24th, 2015

Curious about how the new Google Knowledge Graph roll-outs will affect your SEO? Jake McCormick, our very own Search Marketing Manager, explains the updates and their implications. 

This Week in Search: 3.6.15

By — March 6th, 2015

What’s Google’s new ranking criterion? How has Geico outsmarted the allure of the “skip” button on pre-roll video? The answer to these questions and more in this week’s newsletter. 

The Digital Marketing Puzzle

By — February 26th, 2015

As a strategic communication major from the School of Journalism and Mass Communication at the University of Minnesota, the only digital knowledge I had prior to my internship was an industry overview from my Interactive Advertising class. Needless to say, […]

Aftermath of The Firefox & Google Breakup

By — February 12th, 2015

In November, Firefox announced they were never, ever, ever getting back together with Google as their default search engine (like, ever). Yahoo CEO, Marissa Mayer, was the first to break the news of the split on the Yahoo blog, when […]

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