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'SEM' Archive

Aftermath of The Firefox & Google Breakup

By — February 12th, 2015

In November, Firefox announced they were never, ever, ever getting back together with Google as their default search engine (like, ever). Yahoo CEO, Marissa Mayer, was the first to break the news of the split on the Yahoo blog, when […]

Using the Buying Cycle to Write Compelling Ad Copy

By — January 23rd, 2015

Whether you’re fresh out of college as an emerging marketing professional or a pay-per-click (PPC) guru, you’ve heard of the buying cycle. It has many aliases such as: the marketing funnel, the purchase funnel, or even the buying cyclone, but […]

Digital Marketing Year in Review: Paid Media

By — December 19th, 2014

As we look back on 2014, it definitely seems like the paid media landscape has changed more in the past 12 months than any other year prior. As usual, we have new technologies, new ad types, algorithm changes and more […]

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