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“Porn as Pain Management” and Other Weird Searches of 2011

Wednesday, December 28th, 2011

During our daily travels through all things digital, we here at Nina Hale Inc Search Engine Marketing see some pretty strange search queries. Join us on a trip through the strange, the hilarious, and the down-right bizarre in round three of “Weird Searches from NHI.”

These are real searches that people conducted on Google from February, 2011 – December, 2011.

  1. “Porn as pain management”
    • Uh huh. Sounds like something my ex-boyfriend would have claimed: “no, really honey! It does, I read about it in Maxim.” Maybe it’s the lamest Psych 101 experiment ever, we really didn’t want to dig too deep to figure it out.
  2. “Cure snoring by playing digideroo”
    • Well, supposedly it strengthens your throat muscles or something… I guess if I were desperate I would try it out.
  3. “Pooping for charity”
    • We have one word for this: Eeeewwww! This is an alternate reality we don’t want to live in. X2 for the not wanting to go too deep into the bowels of Google search to figure out this one <ahem>.
  4. “How do you fake a bladder infection?”
    • This is how you might retaliate against your boyfriend’s pain management methods (a vicious cycle!)
  5. “Baby pandas for sale”
    • Seriously? Please also refer to our previous post with the entire list of most popular baby animals for sale (and we’re not talking about stuffed plushies).
  6. “How much did milk duds use to cost”
    • Our kind of searcher!
  7. “Cosmic war criteria”
    • It’s good that the off-the-gird community is truly planning ahead. After all, someone has to look after all us wimps unable to deal with alien invasions. But really, someday we should put together a list of the top searches we’ve identified as off-the-grid survivalists because they can get pretty wacky.
  8. “Where can I get some Charlie Sheen?”
    • Good question! Gimmee some of that winning magic.
  9. “Equocoliptous boupouri”
    • This one wins the prize for Google’s correctly identified phonetic search of the month (Eucalyptus Potpourri)
  10. “Goat play equipment”
    • No it’s not some creepy fetish, it just turns out that some farmers like to keep their fun-loving goats amused. We even found a site with a nice product. Awww, cue the Willie Nelson video of “the Scientist” (for Chipotle)!
  11. “Room and boars”
  12. “Snore sounds like horse puffing”
    • How do you know what a horse puffing sounds like? It is puffing ON something?

 

It’s an odd world out there in the Internet. Check back again in a few months to see more crazy searches uncovered by our search marketing gurus.

Block The Google Related Plugin From Your Site

Thursday, September 1st, 2011

If you follow search marketing news, or if you are a tech savvy internet user who likes to test out new gadgets and plug-ins then you have probably heard and/or used Google Related. If you haven’t heard of it, Google Related is a relatively new plug-in for Internet Explorer, Google Chrome and some older versions of Firefox that acts as a web browsing assistant. As you brows the web and go to various websites, the Google Related toolbar will occasionally pop up at the bottom of your screen and provide you with other information related to the page and website that you are currently looking at (e.g. related news, related sites, related images, related videos, etc.). From a user perspective, its a pretty useful tool, especially when it comes to comparison shopping, related reviews and research.

However, form a business owner’s perspective, this tool could take traffic from your site and land them directly on a competitors site. For example, if you are an e-commerce store and someone navigates down to a product page, that generally means that they pretty high intent on buying. Imagine now that that person is using Google Related – they would be able to immediately compare prices, for the same item with your competitors. In the example below, this could mean losing business because your competitors have a lower price point:

Comparison Shopping With Google Related

Google Related shows competitors prices right on your site

As another example, what if you are a service-based business that uses your website to generate leads (e.g. an attorney)? In this case, Google Related will serve up related websites based on your content. See the example below:

Google Related Shows Competitor Websites

Google Related can show competitor websites as having related information

Many business owners that have seen this at work on their sites have complained, including several of our clients, because there is now way to opt out of this program. So we have come up with a simple solution to disable the Google Related plugin. Because this plugin depends on the use of an iframe, a simple change to your websites CSS style sheet will make this iframe invisible. Here is what the code for the plug-in looks like (pay particular attention to the highlighted section):

Google Related HTML Code

Google Related HTML Code

You can see that the code calls the iframe with the class style called “grelated-iframe”. All you have to do is make that style invisible – just add the following code to your CSS stylesheet:

iframe.grelated-iframe
{
display: none;
}

I have done some searches, and it seems that some of the bigger brands are unaffected by this because they have tons of relevant and related content on the web (e.g. toyota, ford, coca-cola, etc.) but most consumer products will be, especially as it relates to price comparison, and most content rich sites will be as well. From the user perspective, this is a good tool, and in certain cases, from a business owner’s perspective it is as well. It can help to reinforce your brand by showing all the various forms of content you have available (press releases, videos, reviews, etc.) It can also be used to find competitive niches that haven’t been tapped yet. For example, if you haven’t taken the time to develop video content, and your competitors have, Google Related will likely show you this.

However, if you find this plug-in to be a detriment to your site’s performance, feel free to add the small snippet of code to your CSS and voila, Google Related has been disabled on your site.

by +Mike Grinberg

Google Analytics Multi-Channel Funnels

Wednesday, August 24th, 2011

Conversion attribution has always been a thorn search marketers’ sides, especially if they were using Google Analytics. Now Google has given us a tool to help us better attribute conversions and be able to better see which channels really have an effect on performance. The Multi-Channel Funnels tools has been a limited access beta for a few months now, and we at Nina Hale have had the pleasure of testing it out with several clients. Today, however, this tool is available to all.

Multi-Channel Funnels helps take the guess work out of ROI-focused marketing efforts. It allows us to dig deep, and really understand the full impact, both direct and indirect, of our various marketing efforts. If you have played around with the search funnel reports in Google Analytics, this will be very familiar for you, as Multi-Channel Funnels is an extension of the search funnel reports, which now incorporate all online channels. You can see assisted conversions as well as detailed multi-channel path data.

For example, wouldn’t it be nice to know if your paid search campaigns are having an indirect impact on direct and organic traffic and leads? Well, with Multi-Channel Funnels you can do just that:

Google Analytics Multi-Channel Funnels Shows Indirect Impact of Paid Search Ads

Google Analytics Multi-Channel Funnels Shows Indirect Impact of Paid Search Advertising

Or, what if you want to see the number of assisted conversions that each channel provided? Multi-Channel Funnels allows you to see that too:

Google Analytics Multi-Channel Funnels Shows Assisted Conversions

Google Analytics Multi-Channel Funnels Shows Assisted Converasions for All Online Channels

These are just a few of the high level reports that you can pull from Multi-Channel Funnels. However, you can dig as deep as you want. For example, you can look for how your non-branded organic terms assist your branded organic terms. Or, you can look for how each paid search channel affects the others. All in all, this new tool in Google Analytics, allows you to view a more accurate ROI picture for all your marketing efforts, to better allocate funds to the best performers/performance drivers, and to find opportunities to further exploit.

by +Mike Grinberg

Google Analytics Multi-Channel Funnels

Monday, June 20th, 2011

Google Analytics has yet another new feature in the next version and it is called Multi-Channel Funnels. As they explain:

“Multi-Channel Funnels reports will help marketers see a fuller picture of the “interactions” that led to a goal or transaction tracked in Google Analytics. Previously, by default, Google Analytics gave credit to the final interaction preceding a goal or transaction. However, the typical customer does research, touching multiple points in the purchase funnel before converting.”

The new funnel reports go back across all visit attributions for the previous 30 days and compile the record of steps leading up to conversion. From Google:

“For instance, customers may become aware of a product through a social networking site and ultimately convert via an email newsletter or visiting the website directly via their browser. Or, a customer may become aware of a product from a banner ad, then search on Google for the brand name of the product. In this case, the brand name search on Google gets full credit for the conversion since it was the last interaction. However, the investment and effort the marketer made on the banner ad can go unnoticed.”

The Assisted Conversions report is particularly interesting. Kind of like a slam dunk getting an assist from a nicely timed backboard pass, a sale from a direct visit could get an “assist” from re-marketing served after the initial interaction.

Also interesting is the Top Conversion Paths report which gives a visual representation of goal attribution.

+Peter Quale

Google’s New +1 Button: Word of Mouth Google-Style

Friday, April 1st, 2011

Google +1 ButtonOver the next few weeks you’ll start seeing new, small buttons next to search results, Google Ads, and eventually even on websites themselves. Presenting Google’s newest update: the +1 Button. Google bills this as a “public stamp of approval,” and it pretty much is. By clicking this button you add your name to your recommendation of that link to friends and contacts. Basically it’s Facebook’s “like” button: you click it and, if you have a Google profile, when your friends use Google they see that you have “plus one-d it” or recommended, that link. This could be incredibly helpful when trying to choose, say, a hotel or a microwave.

For example: Your friend Herman needs to buy a new lamp. He shops around, looks a few sites, and finds one with both the perfect lamp as well as other great lighting. In fact, he likes the site so much he decides to hit the Google +1 button to tell the world how much he likes it. A few weeks later your lamp breaks, so you too go to Google searching for a new lamp. And there in the search results is a little personalized annotation saying that your dear friend Herman recommends a particular lamp site. Problem solved and search simplified! 

This button will start on Google Ads and search results, but soon websites will have the option of adding the button directly to their website, allowing users to recommend their site without ever leaving the page. Each user’s +1 information will be kept in a new tab on their Google profile.

What does this mean for SEO? The new +1 button will act as enhancements to an already successful search campaign, allowing the good sites to gain an even larger market share of search rankings. The +1 will impact how organic search rankings are calculated, but most likely won’t change the way the quality score is calculated. Increasingly social recommendations will become important for SEO efforts, adding to link-building as a “sniffer” for relevancy. This is an expansion of the “starred sites” that Google rolled out a few years ago.

For more information about the Google +1 button, head straight to the source and see for yourself: http://www.google.com/+1/button/.

“Accidental Workplace Nudity” and Other Weird Searches

Thursday, February 17th, 2011


As a search engine marketing firm, the staff at Nina Hale Inc sees some strange and often hilarious search queries while working on client accounts. We’ve gathered the best of these searches for round two of “Weird Searches on Google.”  Enjoy — we did.

These are real searches that people conducted on Google from April, 2010 – January, 2011.

  • accidental workplace nudity
  • which alcohol can kill you
  • why does corn come out whole
  • a bunch of crap
  • a fake story about a shopping mall
  • why does she hate me
  • cat in my pants
  • how to wear a wool packer hat
  • where did they get the furniture from Tron Legacy
  • fruit privacy filter

Runners Up and Some Explanations

  • Minneapolis is in different states, also what are they?
  • what’s up with bernie mcbain
  • a good looking soldier
  • I need to order a yearbook!
  • waxing tin pants
    Explanation: Filson sells “tin” pants that require waxing
  • buffalo-breeding herd in partnership with their son, Jim
    Explanation: A direct quote from an article on Congressman Bob Beauprez
  • accidental adult
    Explanation: A book titled “The Accidental  Adult: Essays and Advice for the Reluctantly Responsible and Marginally Mature” by Colin Sokolowski
  • solar system plagued again by thieves
    Explanation: The title of an article discussing vandalism at the McCarthy Observatory in Cincinnati, OH
  • bar lost eyes attack
    Explanation: A woman lost her eye in a bar fight with her boyfriend — he threw a drink at her, glass and all
  • gun lock pick
    Explanation: There is a tool called the ‘lock pick gun’
  • bon jovi wine in Minnesota
    Explanation: Jon Bon Jovi does in fact have a wine
  • Ivan the drunk
    Explanation: An Off the Leash play called “Ivan the Drunk and His Terrible Tale of Woe”
  • This is the future, I’m John Gordon
    Explanation: Jon Gordon hosts a tech segment on MPR called “Future Tense”

Come back every few months for more weird or funny searches we’ve seen.

Google Call Metrics Case Study (aka, We’re Famous)

Tuesday, November 2nd, 2010

We knew it was coming. Today Google posted on their blog a teaser to a much longer case study (to be published later) on our partnership with modern furniture retailer Room & Board.

The skinny on Google Instant

Monday, September 20th, 2010

Whenever Google rolls out a new search feature – Personalization, Universal Search, Search Suggest, Real Time search, etc. – people go crazy. Blog posts come out saying this is the end of SEO, or you need to do X, Y and Z now, because this is going to change the game, etc. This has always been the case, and probably always will be. Everyone wants to have the first post, the first tweet, about the latest and greatest news in search.

Google Instant is not unlike Search Suggest. That’s all it is – a suggestion to save you some typing time. The main thing it will change is people are probably going to try a lot of different queries before settling on one. Searchers have done this for years, though – refining a query to explore a topic. Now they can do that even faster! What it does do for search marketers, though, is provide an extra source to conduct keyword research. Now we can see not only how many people per month do a particular search, but also what Google displays as they arrive at typing in those searches.

Google Instant didn’t even make a big splash on PPC results. Google Instant also displays paid ads, and impressions incur under 3 different scenarios:

  1. The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search).
  2. The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predicted queries.
  3. The user stops typing, and the results are displayed for a minimum of three seconds.

Impressions before and after Google Instant

As you can see, the team at Nina Hale, Inc., hasn’t noticed an increase in impressions across the board for our clients. The Google team frequently rolls out improvements and new functionality to search – sometimes they are game changers, but for now it’s business as usual!

How to Add Self-Serve Placement Ads on YouTube

Saturday, September 18th, 2010

Are you going crazy trying to find out where to login and add YouTube videos to your media plan? Have you gone crazy trying to find it when maybe you even used it before and why in the world is it so hard to find? (not that I’m talking from experience, it must have just been the fever that kept me home for the past two days.) Your search is over, here is where to find videos on YouTube to place your ads on: http://www.google.com/videotargeting/aw/addPlacements?pli=1

When you login to YouTube to use it’s placement tool, you can get more specific and in-depth with choosing specific users, channels, and videos to show ads on. Their Video Placement Tool. Once you’ve created this media plan, then you connect it with your Google AdWords account and the ad placements import in. One problem through that is also frustrating is that I can’t figure out how to select some as specific negatives prior to launch – the interface won’t let me, AdWords Editor won’t let me. I’m creating one for a client (The Pillar Procedure) who has a procedure to stop snoring and I can’t believe how many people post videos of thier dogs snoring. The benefit of doing this is YouTube is that rather than targeting just by keyword or channel which are your options from Google AdWords, within YouTube you can drill down to specific videos. Another dog related example. I’m running ads for a client (Irish Setter) for their new rubber hunting boots, and wanted to target videos of hunting and deer hunters, but lots of people post tribute videos of pets killed by hunters, or post videos of deer in their back yard, which isn’t the audience I want even if those videos might be in the Hunting and Shooting category.

What is exciting is that with the inline ads that show at the bottom of the video for about 30 seconds, we’re getting great clickthrough and conversion rates even though they interrupt the video. We always pair them with a compainion square banner ad in the upper corner because I figure “why would I click on the ad, I’m here to watch the video” but after it’s over, the banner is there to click to the site.

And then you may say “but Nina, is this search engine marketing?” to which we say “well, YouTube is the second largest search engine.” And also more importantly, the new targeting features that search engines are creating for their advertising networks takes SEM into a new realm of Paid Placement: highly targeted pay-for-performance advertising based on keyword and shown interests. Booya! (I am feeling all this hunting testosterone).

  1. 1.  Create a shell adgroup in Google AdWords (you can do this in YouTube but if you do the shell first you can have it paused on creation – if you create it while importing you’ll have to go back into AdWords to pause it.)
  2. 2.  Start with creating a new YouTube account based on that client’s main login to AdWords.
  3. 3.  Choose your placements on YouTube
  4. 4.  Sync them to the shell adgroup in your Google AdWords account
  5. 5.  Launch and optimize

More on View-Through Conversions

Monday, August 16th, 2010

Have we mentioned how much we love being able to accurately report view-through conversions?

View-through conversions allow you to get a better understanding of the effectiveness of your display advertising. If a user sees your display ad on the content network and doesn’t click on it, but completes a conversion within the next 30 days, voila, you get a view-through conversion.

If the user had clicked on the display ad, it would be reported as a regular conversion.

Remember: When you are running display ads ALWAYS enable de-duplication. This way you’ll avoid double reporting if a user sees your display ad on a site, and converts from another ad in the search results. Then there’s no need to worry!

Another thing to note is that your conversions will drop after enabling the de-dupe feature, generally by 25-35%, but simply because they aren’t being double counted or inflated.