'Analytics & Measurement' Archive
A POV By Nina Hale, CEO Of Nina Hale, Inc., about Segmentation and Microtargeting. Segmentation – the process of finding similar characteristics among customers in order to personalize and better market to them – certainly isn’t new. Most of the direct marketing […]
Instead of looking at your data to find out what you’re doing wrong on the website, try figuring out what you’re doing right instead.
To celebrate the start of the New Year, the experts at Nina Hale, Inc. identified the biggest and most anticipated digital marketing predictions for 2014. From the rise of channel integration to shifts in social strategy, here is what NHI envisions taking center stage in 2014.
In 2013, the Nina Hale, Inc. staff saw many changes in search marketing. Here is our wrap-up of the year, in SEO, content, PPC, analytics, and social media.
The (not provided) Doomsday Clock is inching closer to midnight, here’s what to do in the meantime.
Nina Hale, Inc., on the Life Science Lean-in Conference, hosted by MinneAnalytics last Friday, 10/11.
As Google heightens its search security, keywords increasingly appear as (not provided). How will marketers gain keyword insights in this (not provided) era?
For the past year, digital marketers have struggled with traffic media being misclassified in our reports. Many have referred to this as “Dark Google”.
Big Data and education – how do large companies like IBM and organizations like SOBACO factor into analytics programs?
This week, Google introduced various segmentation features for Google Analytics. Here’s what you need to know.