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'Analytics & Measurement' Archive

The Year In Search: Top 5 Biggest Search Marketing Changes from 2013

By — December 20th, 2013

In 2013, the Nina Hale, Inc. staff saw many changes in search marketing. Here is our wrap-up of the year, in SEO, content, PPC, analytics, and social media.

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When to Start Crying About (Not Provided)

By — November 5th, 2013

The (not provided) Doomsday Clock is inching closer to midnight, here’s what to do in the meantime.

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Event Recap: MinneAnalytics,The Life Science Lean-In

By — October 15th, 2013

Nina Hale, Inc., on the Life Science Lean-in Conference, hosted by MinneAnalytics last Friday, 10/11.

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Google’s Quest to Make Search Secure: an Increase in “not provided”

By — September 27th, 2013

As Google heightens its search security, keywords increasingly appear as (not provided). How will marketers gain keyword insights in this (not provided) era?

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Are the Days of Dark Google Coming to an End?

By — August 12th, 2013

For the past year, digital marketers have struggled with traffic media being misclassified in our reports. Many have referred to this as “Dark Google”.

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Education and Analytics in a Big Data World

By — August 2nd, 2013

Big Data and education – how do large companies like IBM and organizations like SOBACO factor into analytics programs?

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Google Analytics Segmentation

By — July 17th, 2013

This week, Google introduced various segmentation features for Google Analytics. Here’s what you need to know.

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Multi-Channel Funnels Reporting – Beyond Last Click Attribution

By — July 11th, 2013

Every customer journey is unique. Viewing a display ad can instill interest in your brand, even if no clicks occur. Learn how the Multi-Channel Funnels tool can help you capture that interaction to make more informed advertising investments at the macro level, as well as the micro level.

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New Excel Add-ins for Marketers

By — June 16th, 2013

This year, Microsoft updated its spreadsheet tool, Excel, with add-ins making it more functional for its users. Data captured doesn’t do any good for marketers if it can’t be interpreted quickly and efficiently. These add-ins can help you harness the power of your data quickly and save time.

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Google Analytics Makes Goals Easier

By — May 22nd, 2013

Google Analytics goals were made easier today with the addition of goal templates and changes to goal setup.

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