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'Analytics & Measurement' Archive

Bringing Benchmarking Back in Google Analytics

Benchmark Reports Return to Your Analytics Dashboard

By — September 3rd, 2014

We’ve found all-new benchmark reports in Google Analytics. Now, get a visual for how your digital traffic compares to others in your industry.

Senior Data Scientist Lizzy Wilkins to Co-Chair Analytics Conference

By — September 2nd, 2014

We’re happy to announce that Lizzy Wilkins, Senior Data Scientist, will co-chair the MinneAnalytics Marketing Analytics Conference, Tuesday, September 30, 2014 at Worrell Design in Minneapolis. Recently named a MinneAnalytics board member, Wilkins said “The day-long conference is expected to draw […]

the rise of mobile ecommerce

The Rise of Mobile Ecommerce: Clickable Convenience

By — July 30th, 2014

As the mobile landscape evolves, marketers are testing solutions for improved Ecommerce experiences.

Analytics in 2014

NHI Buzz Event Wrap-Up: Analytics and Measurement in 2014

By — July 25th, 2014

In the first half of 2014, analytics capabilities for digital marketing increased rapidly. Learn more about these big changes and potential solutions.

Internet of Things

The Internet of Things: Smart Devices and the Data They Provide

By — July 23rd, 2014

How will an increasing number of smart devices and wearable technology impact analytics and measurement technology for marketers?

Everything You Need to Know About Analytics

Buzz Preview: Everything You Need to Know About Analytics

By — July 9th, 2014

Curious about Google Analytics and other ways of measuring your digital marketing? The Adding to Your Analytics Toolbox event on July 25 will teach you how to prepare your organization with the necessary tools for effective market measurement. Luke Schlegel, Director […]

Universal Analytics is Out of Beta

Universal Analytics Is Out of Beta!

By — April 3rd, 2014

We’re excited that Google’s Universal Analytics is finally out of beta. Here’s what this change means for our clients.

A Businessman, A Duck, and A Nun Walk Into a Bar…

By — March 5th, 2014

A POV By Nina Hale, CEO Of Nina Hale, Inc., about Segmentation and Microtargeting.  Segmentation – the process of finding similar characteristics among customers in order to personalize and better market to them – certainly isn’t new. Most of the direct marketing […]

Using Google Analytics to Identify Effective Conversion Points, Define Content Strategy

By — January 17th, 2014

Instead of looking at your data to find out what you’re doing wrong on the website, try figuring out what you’re doing right instead.

Search and Social Marketing Predictions for 2014

By — January 15th, 2014

To celebrate the start of the New Year, the experts at Nina Hale, Inc. identified the biggest and most anticipated digital marketing predictions for 2014. From the rise of channel integration to shifts in social strategy, here is what NHI envisions taking center stage in 2014.

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