'Analytics & Measurement' Archive
As technology continues to improve, it feels like everyday another regular object in your home becomes “smart.” Translation? The Internet of Things is finally coming to life, and in the not-too-distant future will drastically shift how we approach everything from grocery […]
This past Wednesday, the Nina Hale, Inc. analytics department went to FARCon, a conference hosted by MinneAnalytics. It was a day jam-packed with seminars about everything analytics, specifically focusing on the financial and retail industries. Though there were lessons aplenty from […]
When it comes to digital marketing, the ability to collect accurate data is critical, but is meaningless without someone to analyze it. What exactly is the role of a Digital Analyst? What’s the difference between someone who knows their stuff and […]
Nowadays, setting up the ideal Google Analytics account is more than just getting the data into the interface – over time, Google has added some hidden features in the Admin section that offer a variety of customizations. Here are five […]
When considering analytics as a part of your marketing strategy, we tend to think of the technical side of things – the configuration of Google Analytics, the implementation of a tag management system, and so on. However, before beginning any […]
Google Fiber is bringing programmatic advertising to television. What does this mean for the future of broadcast advertising?.
In 2014, new features in Google Analytics and the rise of Google Tag Manager changed the way we measure websites, making analytics configuration more accessible to analysts and increasing the quality and quantity of data we are able to collect. […]
Sometimes I Feel Like Teen Talk Barbie in a World of Hermiones “Math class is tough!” That’s what Barbie said when I was a kid. Yes, when Teen Talk Barbie came out, her creators came under fire for encouraging girls […]
Google Tag Manager has a fancy new interface that will roll out for all users along with their accounts and containers in January 2015. This new version of the tool, which includes name changes and new functionalities, is currently available for beta testing at tagmanager.google.com. Read on for an insider look!
Learn how smart marketers maximize social media engagement on Twitter without breaking the bank.