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'Analytics & Measurement' Archive

Internet of Things

The Internet of Things: Smart Devices and the Data They Provide

By — July 23rd, 2014

How will an increasing number of smart devices and wearable technology impact analytics and measurement technology for marketers?

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Everything You Need to Know About Analytics

Buzz Preview: Everything You Need to Know About Analytics

By — July 9th, 2014

Curious about Google Analytics and other ways of measuring your digital marketing? The Adding to Your Analytics Toolbox event on July 25 will teach you how to prepare your organization with the necessary tools for effective market measurement. Luke Schlegel, Director […]

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This Week in Search Marketing: June 13, 2014

By — June 13th, 2014

Business Owners Rejoice! Google Places Gets a Makeover

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This Week in Search Marketing: May 30, 2014

By — May 30th, 2014

Get the Scoop on Google Analytics’ Latest Developments  

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This Week in Search Marketing: May 23, 2014

By — May 23rd, 2014

Finally! An Analytics Cheat Sheet to Help Maximize Your ROI  

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Universal Analytics is Out of Beta

Universal Analytics Is Out of Beta!

By — April 3rd, 2014

We’re excited that Google’s Universal Analytics is finally out of beta. Here’s what this change means for our clients.

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A Businessman, A Duck, and A Nun Walk Into a Bar…

By — March 5th, 2014

A POV By Nina Hale, CEO Of Nina Hale, Inc., about Segmentation and Microtargeting.  Segmentation – the process of finding similar characteristics among customers in order to personalize and better market to them – certainly isn’t new. Most of the direct marketing […]

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Using Google Analytics to Identify Effective Conversion Points, Define Content Strategy

By — January 17th, 2014

Instead of looking at your data to find out what you’re doing wrong on the website, try figuring out what you’re doing right instead.

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Search and Social Marketing Predictions for 2014

By — January 15th, 2014

To celebrate the start of the New Year, the experts at Nina Hale, Inc. identified the biggest and most anticipated digital marketing predictions for 2014. From the rise of channel integration to shifts in social strategy, here is what NHI envisions taking center stage in 2014.

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The Year In Search: Top 5 Biggest Search Marketing Changes from 2013

By — December 20th, 2013

In 2013, the Nina Hale, Inc. staff saw many changes in search marketing. Here is our wrap-up of the year, in SEO, content, PPC, analytics, and social media.

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