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'Analytics & Measurement' Archive

the rise of mobile ecommerce

The Rise of Mobile Ecommerce: Clickable Convenience

By — July 30th, 2014

As the mobile landscape evolves, marketers are testing solutions for improved Ecommerce experiences.

Analytics in 2014

NHI Buzz Event Wrap-Up: Analytics and Measurement in 2014

By — July 25th, 2014

In the first half of 2014, analytics capabilities for digital marketing increased rapidly. Learn more about these big changes and potential solutions.

Internet of Things

The Internet of Things: Smart Devices and the Data They Provide

By — July 23rd, 2014

How will an increasing number of smart devices and wearable technology impact analytics and measurement technology for marketers?

Everything You Need to Know About Analytics

Buzz Preview: Everything You Need to Know About Analytics

By — July 9th, 2014

Curious about Google Analytics and other ways of measuring your digital marketing? The Adding to Your Analytics Toolbox event on July 25 will teach you how to prepare your organization with the necessary tools for effective market measurement. Luke Schlegel, Director […]

This Week in Search Marketing: June 13, 2014

By — June 13th, 2014

Business Owners Rejoice! Google Places Gets a Makeover

This Week in Search Marketing: May 30, 2014

By — May 30th, 2014

Get the Scoop on Google Analytics’ Latest Developments  

This Week in Search Marketing: May 23, 2014

By — May 23rd, 2014

Finally! An Analytics Cheat Sheet to Help Maximize Your ROI  

Universal Analytics is Out of Beta

Universal Analytics Is Out of Beta!

By — April 3rd, 2014

We’re excited that Google’s Universal Analytics is finally out of beta. Here’s what this change means for our clients.

A Businessman, A Duck, and A Nun Walk Into a Bar…

By — March 5th, 2014

A POV By Nina Hale, CEO Of Nina Hale, Inc., about Segmentation and Microtargeting.  Segmentation – the process of finding similar characteristics among customers in order to personalize and better market to them – certainly isn’t new. Most of the direct marketing […]

Using Google Analytics to Identify Effective Conversion Points, Define Content Strategy

By — January 17th, 2014

Instead of looking at your data to find out what you’re doing wrong on the website, try figuring out what you’re doing right instead.

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