A POV By Nina Hale, CEO Of Nina Hale, Inc., about Segmentation and Microtargeting.
Segmentation – the process of finding similar characteristics among customers in order to personalize and better market to them – certainly isn’t new. Most of the direct marketing industry is based on the practice. However, digital marketing, with its cookie-based panels, and the growth in the sophistication of big data, has brought about enormous advances in the ways we can identify and advertise to specific targets who care the most about our messages.
2013 Was A Big Year In Segmentation
It seemed there was a big announcement about advances in target advertising each week throughout last year.