'Analytics & Measurement' Archive
As the mobile landscape evolves, marketers are testing solutions for improved Ecommerce experiences.
In the first half of 2014, analytics capabilities for digital marketing increased rapidly. Learn more about these big changes and potential solutions.
How will an increasing number of smart devices and wearable technology impact analytics and measurement technology for marketers?
Curious about Google Analytics and other ways of measuring your digital marketing? The Adding to Your Analytics Toolbox event on July 25 will teach you how to prepare your organization with the necessary tools for effective market measurement. Luke Schlegel, Director […]
Business Owners Rejoice! Google Places Gets a Makeover
Get the Scoop on Google Analytics’ Latest Developments
Finally! An Analytics Cheat Sheet to Help Maximize Your ROI
We’re excited that Google’s Universal Analytics is finally out of beta. Here’s what this change means for our clients.
A POV By Nina Hale, CEO Of Nina Hale, Inc., about Segmentation and Microtargeting. Segmentation – the process of finding similar characteristics among customers in order to personalize and better market to them – certainly isn’t new. Most of the direct marketing […]
Instead of looking at your data to find out what you’re doing wrong on the website, try figuring out what you’re doing right instead.