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“We have found the team at Nina Hale Inc to be insightful, talented and fun to work with. They are great partners who guide us to make strategic PPC and SEO decisions that positively impact our bottom line.” — Dianna Bauer, Senior Media Coordinator, Room & Board

Blog Archive

Archive for the ‘Analytics’ Category

Universal Analytics Is Out of Beta!

Thursday, April 3rd, 2014

Universal Analytics is Out of Beta

Yesterday, it was announced on the Google Analytics Blog that Universal Analytics (UA), which was launched in October 2012, is now out of Beta. This is great news for users of Google Analytics, since Universal Analytics now supports the same set of features as classic Analytics, in addition to the list of existing new features of UA.

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A Businessman, A Duck, and A Nun Walk Into a Bar…

Wednesday, March 5th, 2014

A POV By Nina Hale, CEO Of Nina Hale, Inc., about Segmentation and Microtargeting. 

Facebook segmentation and microtargeting based on interests

Segmentation – the process of finding similar characteristics among customers in order to personalize and better market to them – certainly isn’t new. Most of the direct marketing industry is based on the practice. However, digital marketing, with its cookie-based panels, and the growth in the sophistication of big data, has brought about enormous advances in the ways we can identify and advertise to specific targets who care the most about our messages.

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Using Google Analytics to Identify Effective Conversion Points, Define Content Strategy

Friday, January 17th, 2014

I was recently asked to provide some “at-a-glance” observations about how content was likely impacting the consumer journey and conversion opportunities on a large B2B website.  I had no history with this particular website, so I relied exclusively on Google Analytics to tell me about the company’s marketing challenges and successes.

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Search and Social Marketing Predictions for 2014

Wednesday, January 15th, 2014

2014 predictions 1

To celebrate the start of the New Year, the experts at Nina Hale, Inc. identified the biggest and most anticipated digital marketing predictions for 2014. From the rise of channel integration to shifts in social strategy, here is what NHI envisions taking center stage in 2014.

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The Year In Search: Top 5 Biggest Search Marketing Changes from 2013

Friday, December 20th, 2013

 Nina Hale, Inc's review of the year in search marketing for 2013

2013 was a year of significant change and development in the world of search marketing – from Google’s algorithm shifts, to updates of various digital advertising interfaces, to the monetization of social platforms, there was no shortage of digital news to keep up with. As we look back on the year, the Nina Hale, Inc. team identified the top five biggest game-changers in 2013, one for each of our practice areas: SEO, PPC, Content, Social, and Analytics.

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When to Start Crying About (Not Provided)

Tuesday, November 5th, 2013
This baby is so sad to see Not Provided go.

Don’t be a baby; start thinking about solutions to Not Provided now.

 

The (not provided) Doomsday Clock is inching closer to midnight, and I’m getting pretty sick of talking about it. Not so much because it injects outside-the-box critical thinking into any strategic SEO initiative, but because of its slow march of inevitability.

It’s a matter of when, rather than if, (not provided) fully encompasses the ironically new Organic segment in the Google Analytics Keywords tab, and all we can do is continue weaning ourselves off keyword traffic and onto landing pages, impressions, and the definition of inexact science: keyword rankings.

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Event Recap: MinneAnalytics,The Life Science Lean-In

Tuesday, October 15th, 2013

Photo from MinneAnalytics: The Life Science Lean-In conference

Not many people would be happy with a twelve-hour day talking about numbers, but as the Nina Hale Data Scientist, my life was made complete last Friday.

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Google’s Quest to Make Search Secure: an Increase in “not provided”

Friday, September 27th, 2013

encrypted-search

Recently, Google made a dramatic change in the amount of information it is providing to site owners regarding the keywords that generate traffic to their sites. According to Google, the company is striving to bring extra protection to its users by heightening its encryption of searches. This change has the world of search marketing buzzing as it will substantially increase the number of search terms that will appear as “(not provided)” in site analytics. The resulting impact is that tying search terms to conversions within organic search becomes much more challenging. Google is the first of the search engines to make this shift, however it appears that the other engines may also be moving in the same direction.

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Are the Days of Dark Google Coming to an End?

Monday, August 12th, 2013


Google

Keep an eye on your iOS traffic over the next few weeks. For the past year, digital marketers have struggled with traffic media being misclassified in our reports. Google changed its method for attributing referral data at the same time that many browsers altered their methods to handle search. These changes resulted in misclassifications that many refer to as “Dark Google”.

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Education and Analytics in a Big Data World

Friday, August 2nd, 2013

Big Data

Big Data is one of today’s most talked about buzz words, and AdAge Dataworks recently brought it into the realm of education. How do large companies like IBM and organizations like SOBACO factor into Big Data education?

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