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'Analytics & Measurement' Archive

5 Ways to Customize Your Google Analytics Account in 5 Minutes

By — June 16th, 2015

Nowadays, setting up the ideal Google Analytics account is more than just getting the data into the interface – over time,  Google has added some hidden features in the Admin section that offer a variety of customizations. Here are five […]

The Importance of a Measurement Strategy

By — May 22nd, 2015

When considering analytics as a part of your marketing strategy, we tend to think of the technical side of things – the configuration of Google Analytics, the implementation of a tag management system, and so on. However, before beginning any […]

Google Fiber Takes Programmatic to TV

By — March 27th, 2015

Google Fiber is bringing programmatic advertising to television. What does this mean for the future of broadcast advertising?. 

Digital Marketing Year in Review: Analytics

By — December 19th, 2014

In 2014, new features in Google Analytics and the rise of Google Tag Manager changed the way we measure websites, making analytics configuration more accessible to analysts and increasing the quality and quantity of data we are able to collect. […]

content analytics and data

Content Analytics and Data for Non-Numbers People

By — November 14th, 2014

Sometimes I Feel Like Teen Talk Barbie in a World of Hermiones “Math class is tough!” That’s what Barbie said when I was a kid. Yes, when Teen Talk Barbie came out, her creators came under fire for encouraging girls […]

Get an Inside Look at the New Google Tag Manager

By — October 23rd, 2014

Google Tag Manager has a fancy new interface that will roll out for all users along with their accounts and containers in January 2015. This new version of the tool, which includes name changes and new functionalities, is currently available for beta testing at tagmanager.google.com. Read on for an insider look!

Twitter Efficiency Analysis: Diving Into Social Data

By — September 11th, 2014

Learn how smart marketers maximize social media engagement on Twitter without breaking the bank.

Bringing Benchmarking Back in Google Analytics

Benchmark Reports Return to Your Analytics Dashboard

By — September 3rd, 2014

We’ve found all-new benchmark reports in Google Analytics. Now, get a visual for how your digital traffic compares to others in your industry.

Senior Data Scientist Lizzy Wilkins to Co-Chair Analytics Conference

By — September 2nd, 2014

We’re happy to announce that Lizzy Wilkins, Senior Data Scientist, will co-chair the MinneAnalytics Marketing Analytics Conference, Tuesday, September 30, 2014 at Worrell Design in Minneapolis. Recently named a MinneAnalytics board member, Wilkins said “The day-long conference is expected to draw […]

the rise of mobile ecommerce

The Rise of Mobile Ecommerce: Clickable Convenience

By — July 30th, 2014

As the mobile landscape evolves, marketers are testing solutions for improved Ecommerce experiences.

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