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'Analytics & Measurement' Archive

Twitter Efficiency Analysis: Diving Into Social Data

By — September 11th, 2014

Learn how smart marketers maximize social media engagement on Twitter without breaking the bank.

Bringing Benchmarking Back in Google Analytics

Benchmark Reports Return to Your Analytics Dashboard

By — September 3rd, 2014

We’ve found all-new benchmark reports in Google Analytics. Now, get a visual for how your digital traffic compares to others in your industry.

Senior Data Scientist Lizzy Wilkins to Co-Chair Analytics Conference

By — September 2nd, 2014

We’re happy to announce that Lizzy Wilkins, Senior Data Scientist, will co-chair the MinneAnalytics Marketing Analytics Conference, Tuesday, September 30, 2014 at Worrell Design in Minneapolis. Recently named a MinneAnalytics board member, Wilkins said “The day-long conference is expected to draw […]

the rise of mobile ecommerce

The Rise of Mobile Ecommerce: Clickable Convenience

By — July 30th, 2014

As the mobile landscape evolves, marketers are testing solutions for improved Ecommerce experiences.

Analytics in 2014

NHI Buzz Event Wrap-Up: Analytics and Measurement in 2014

By — July 25th, 2014

In the first half of 2014, analytics capabilities for digital marketing increased rapidly. Learn more about these big changes and potential solutions.

Internet of Things

The Internet of Things: Smart Devices and the Data They Provide

By — July 23rd, 2014

How will an increasing number of smart devices and wearable technology impact analytics and measurement technology for marketers?

Everything You Need to Know About Analytics

Buzz Preview: Everything You Need to Know About Analytics

By — July 9th, 2014

Curious about Google Analytics and other ways of measuring your digital marketing? The Adding to Your Analytics Toolbox event on July 25 will teach you how to prepare your organization with the necessary tools for effective market measurement. Luke Schlegel, Director […]

This Week in Search Marketing: June 13, 2014

By — June 13th, 2014

Business Owners Rejoice! Google Places Gets a Makeover

This Week in Search Marketing: May 30, 2014

By — May 30th, 2014

Get the Scoop on Google Analytics’ Latest Developments  

This Week in Search Marketing: May 23, 2014

By — May 23rd, 2014

Finally! An Analytics Cheat Sheet to Help Maximize Your ROI  

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