'Analytics & Measurement' Archive
Google Tag Manager has a fancy new interface that will roll out for all users along with their accounts and containers in January 2015. This new version of the tool, which includes name changes and new functionalities, is currently available for beta testing at tagmanager.google.com. Read on for an insider look!
Learn how smart marketers maximize social media engagement on Twitter without breaking the bank.
We’ve found all-new benchmark reports in Google Analytics. Now, get a visual for how your digital traffic compares to others in your industry.
We’re happy to announce that Lizzy Wilkins, Senior Data Scientist, will co-chair the MinneAnalytics Marketing Analytics Conference, Tuesday, September 30, 2014 at Worrell Design in Minneapolis. Recently named a MinneAnalytics board member, Wilkins said “The day-long conference is expected to draw […]
As the mobile landscape evolves, marketers are testing solutions for improved Ecommerce experiences.
In the first half of 2014, analytics capabilities for digital marketing increased rapidly. Learn more about these big changes and potential solutions.
How will an increasing number of smart devices and wearable technology impact analytics and measurement technology for marketers?
Curious about Google Analytics and other ways of measuring your digital marketing? The Adding to Your Analytics Toolbox event on July 25 will teach you how to prepare your organization with the necessary tools for effective market measurement. Luke Schlegel, Director […]
We’re excited that Google’s Universal Analytics is finally out of beta. Here’s what this change means for our clients.
A POV By Nina Hale, CEO Of Nina Hale, Inc., about Segmentation and Microtargeting. Segmentation – the process of finding similar characteristics among customers in order to personalize and better market to them – certainly isn’t new. Most of the direct marketing […]