'Analytics & Measurement' Archive
When considering analytics as a part of your marketing strategy, we tend to think of the technical side of things – the configuration of Google Analytics, the implementation of a tag management system, and so on. However, before beginning any […]
Google Fiber is bringing programmatic advertising to television. What does this mean for the future of broadcast advertising?.
In 2014, new features in Google Analytics and the rise of Google Tag Manager changed the way we measure websites, making analytics configuration more accessible to analysts and increasing the quality and quantity of data we are able to collect. […]
Sometimes I Feel Like Teen Talk Barbie in a World of Hermiones “Math class is tough!” That’s what Barbie said when I was a kid. Yes, when Teen Talk Barbie came out, her creators came under fire for encouraging girls […]
Google Tag Manager has a fancy new interface that will roll out for all users along with their accounts and containers in January 2015. This new version of the tool, which includes name changes and new functionalities, is currently available for beta testing at tagmanager.google.com. Read on for an insider look!
Learn how smart marketers maximize social media engagement on Twitter without breaking the bank.
We’ve found all-new benchmark reports in Google Analytics. Now, get a visual for how your digital traffic compares to others in your industry.
We’re happy to announce that Lizzy Wilkins, Senior Data Scientist, will co-chair the MinneAnalytics Marketing Analytics Conference, Tuesday, September 30, 2014 at Worrell Design in Minneapolis. Recently named a MinneAnalytics board member, Wilkins said “The day-long conference is expected to draw […]
As the mobile landscape evolves, marketers are testing solutions for improved Ecommerce experiences.
In the first half of 2014, analytics capabilities for digital marketing increased rapidly. Learn more about these big changes and potential solutions.