“In addition to the daily optimization of our search campaigns, the team at Nina Hale, Inc continues to bring fresh, new ideas to Room & Board to help drive online traffic and sales.”
— , Director of Communications, Room & Board
PPC: Hazelden
PPC Case Study
View our (nearly complete) list of search marketing clients.
Client Background
Non-profit Hazelden Treatment Center is a world-renowned drug rehab and alcohol treatment center.
Challenge
Effective utilization of a PPCÂ budget in a industry where $30 cost-per-click is common for many competitive terms.
Solution
Precise measurement is the key to Hazelden’s pay-per-click success. Determining exact keyword, theme, and location allows us to parse the budget to bring in the most amount of leads within the budget, at CPL’s that would likely astound the drug rehab industry.
Results
Very high number of leads and reduction in cost per lead within the same budget. Taking advantage of emerging PPC tactics has also produced very efficient return on investment for Hazelden.
