SEO: Virginia College

SEO Case Study

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Client Background

Virginia College is an accredited college offering numerous associate’s degrees, bachelors and master’s degrees in 15 campus locations as well as accredited online college degree programs.

Challenge

Competing for first page ranking for phrases like “online college degree” in an incredibly competitive industry, and producing inquiries for the college programs though the website rather than buy them from lead aggregators.

Solution

For this returning client, Nina Hale Consulting worked extensively with the technical website group to change the underlying structure of the sites to be more search engine friendly. Extensive content changes and link building campaigns, and thorough geo-targeting tactics for the campus locations.

Results

Extremely strong year/year results in both traffic and leads from search engines. Increasing number of core terms on first page search results. A reduced need for purchased leads for the campus locations.

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