Case Studies

We have found the team at Nina Hale Inc to be insightful, talented and fun to work with. They are great partners who guide us to make strategic PPC and SEO decisions that positively impact our bottom line. — Dianna Bauer. Senior Media Coordinator, Room & Board

SEO: Virginia College

SEO Case Study

View our (nearly complete) list of search marketing clients.

Client Background

Virginia College is an accredited college offering numerous associate’s degrees, bachelors and master’s degrees in 15 campus locations as well as accredited online college degree programs.

Challenge

Competing for first page ranking for phrases like “online college degree” in an incredibly competitive industry, and producing inquiries for the college programs though the website rather than buy them from lead aggregators.

Solution

For this returning client, Nina Hale Consulting worked extensively with the technical website group to change the underlying structure of the sites to be more search engine friendly. Extensive content changes and link building campaigns, and thorough geo-targeting tactics for the campus locations.

Results

Extremely strong year/year results in both traffic and leads from search engines. Increasing number of core terms on first page search results. A reduced need for purchased leads for the campus locations.

Pin It
Contact Us
How can we help you?
Get better results today
.