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“Our PPC paid-search performance improved significantly under Nina’s management. Her knowledgeable guidance also helped us make inexpensive changes to our dynamic Web site which increased our natural search position and decreased our need to spend more on AdWords.” — Linda Peterson, Webmaster, Hazelden Foundation

Blog

Google Loves Content

March 14th, 2014

Content and GoogleWhat exactly does Google do? How has it changed? How will Google evolve? Will robots eventually rule the world? More importantly, what does all this information mean to content creation and, ultimately, KPIs?

This March, Search Marketing Manager Jake McCormick and Senior Content Marketing Specialist Katie Pennell answer these questions and more!

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5 Winning Technical Tactics for Killer eCommerce SEO

March 11th, 2014

 

5 Winning Technical Tactics for eCommerce SEO

Flaming sword photo by R’lyeh Imaging

Amazon. eBay. Google Shopping. These are the three demons you must slay if you wish to succeed in eCommerce SEO.

Competing against this holy trinity, and often yourself, is frustrating for eCommerce sites of all sizes. But even the holy trinity of eCommerce traffic hoarders can be smote through a potent combination of content and technical SEO strategies.

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Preview of SMX West: Angela Needham and Finding Big Results

March 7th, 2014

Angela Needham will be presenting "Small Company, Big Results" at #SMXWest on March 12.Attending SMX West next week? Nina Hale, Inc.’s own Senior Search Specialist will be discussing finding big results in paid media at the gathering of search marketing specialists in San Jose.  Her session “Small Company; Big Results” will focus on three case studies of success in search engine marketing on Wednesday, March 12, at 10:45 am.

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A Businessman, A Duck, and A Nun Walk Into a Bar…

March 5th, 2014

A POV By Nina Hale, CEO Of Nina Hale, Inc., about Segmentation and Microtargeting. 

Facebook segmentation and microtargeting based on interests

Segmentation – the process of finding similar characteristics among customers in order to personalize and better market to them – certainly isn’t new. Most of the direct marketing industry is based on the practice. However, digital marketing, with its cookie-based panels, and the growth in the sophistication of big data, has brought about enormous advances in the ways we can identify and advertise to specific targets who care the most about our messages.

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Promoting Facebook Place Pages

March 4th, 2014

If your business has location-based promotions, custom audiences can be a great tool to increase a Facebook place page’s visibility. For this tactic, we’ll be using website custom audiences to increase place page likes, resulting in additional visibility for your organic posts. A website custom audience is Facebook’s language for retargeting.

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Facebook Ad Campaign Structure Updates: Our Perspective

February 27th, 2014
Facebook Ad Campaign Structure updates

From the Facebook for Business blog, a visualization of the new ad campaign structure updates.

On Wednesday, Facebook announced changes to its ad campaign structure that they’re going to start rolling out on March 4. Here’s our takeaway from the changes.

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New Guidance for Social Media Marketing in Regulated Industries

February 24th, 2014

New Guidance for Social Media Marketing in Regulated Industries

Within the past month, two highly regulated industries – pharmaceuticals and banking – have finally received some definitive direction from their respective federal governing bodies around what they can and cannot do via social media channels. We’ve looked into these new regulations, as well as existing PPC and marketing guidelines for the health care industry.

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Press Release: Nina Hale, Inc. Becomes BrightEdge’s Second Certified Agency

February 20th, 2014

Nina Hale, Inc., (NHI) a digital marketing and search agency located in Minneapolis, MN, announces that it is now a BrightEdge certified agency.

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Nerdy Valentine’s Day Cards for Your SEO

February 13th, 2014

Google Love - SEO Valentines

Does your love speak in binary? Spend all day on Facebook or worrying about 302 redirects? If you answered yes, don’t worry! We have the perfect nerdy Valentine’s Day cards for your geeky love! 

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Meet Katie Krippner, Paid Media Intern

February 10th, 2014

unnamedNina Hale, Inc. recently brought on Katie Krippner as our new Paid Media Intern. We are so excited to have her on board! 

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