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“In addition to the daily optimization of our search campaigns, the team at Nina Hale, Inc continues to bring fresh, new ideas to Room & Board to help drive online traffic and sales.” — Jill Linville, Director of Communications, Room & Board

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The State of the Bees: Event Wrap Up

April 17th, 2014

Bee Wrap Up

Last night Dr. Marla Spivak spoke to over 250 people at the Walker Art Center about the State of the Bees. Far from “another bee bummer” talk, Dr. Spivak focused much of her time explaining the exciting work coming from the UMN Bee Lab, and illustrating ways we can facilitate a better world for the bees, and in turn for us.

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Facebook Makes Another News Feed Update, This Time Punishing “Like-Baiting”

April 11th, 2014

Not_facebook_not_like_thumbs_down

It seems almost monthly now that Facebook makes some sort of tweak to its News Feed, with new rationale to improve the relevancy and quality of the content its users see. Now, Facebook is trying to alleviate “like-baiting” organic content from brand pages, which they consider to be in the realm of “spam.” While the continual algorithm tweaks are starting to blur together, this one in particular is certainly worth taking note of. Until now, this (directing likes, shares and comments) was seen as a general best practice among social media marketers, and even validated by data from 3rd party social analytics companies and studies on “effective” posting strategies; the general idea is that users respond to “direct” calls-to-action. 

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Universal Analytics Is Out of Beta!

April 3rd, 2014

Universal Analytics is Out of Beta

Yesterday, it was announced on the Google Analytics Blog that Universal Analytics (UA), which was launched in October 2012, is now out of Beta. This is great news for users of Google Analytics, since Universal Analytics now supports the same set of features as classic Analytics, in addition to the list of existing new features of UA.

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Where Did My Facebook Reach Go?

April 2nd, 2014

What happened to my Facebook traffic?

It’s been widely reported that organic Facebook reach for brand pages has been greatly reduced in the past couple of months, with articles rolling out by the day about minimized organic impact. Even if you’re posting on your Facebook page regularly, only 1-3% of your total fans might see your post.
 
Yes, Facebook is making these changes to brand pages to encourage brands to advertise with Facebook. Why now?

Are My Digital Ads Only Being Clicked by Estonian SpamBots?

March 31st, 2014

Where is my digital ad traffic coming from?

A POV from Neil Olinger, Associate Media Director at Nina Hale, Inc.

One of last week’s biggest stories in the Wall Street Journal concerned a “crisis” in digital ad traffic. According to the article, more than one-third of digital ad traffic is considered “fake” and advertisers are panicking.

But we’ve known about bots and fraudulent traffic since we’ve been in business. That’s why we don’t measure success on the amount of traffic or reach alone; we prefer conversion based models. At Nina Hale, Inc., we judge campaign quality based on cost-per-action (CPA) or return on ad spend (ROAS). We optimize toward a lead-based goal, rather than a traffic-based goal.

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The State of the Bees: Event Background

March 26th, 2014

 

Nina Hale, Inc. is cohosting a free, educational talk on “The State of the Bees” with Dr. Marla Spivak, the Walker Art Center, Pearson’s Candy Company, Aveda, UMN Bee Lab Supporter Jennifer Martin, and Pollen at 5:00 p.m. on Wednesday, April 16, 2014.

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Owned Media: Content, SEO, and the Algorithm

March 21st, 2014

On Friday, March 21, two of the members of our SEO team greeted an audience of our clients, friends, and Minneapolis digital marketers with a presentation about the current state of the Google algorithm. Search Marketing Manager Jake McCormick and Senior Content Specialist Katie Pennell chatted with our audience about content marketing and presented some best practices for optimizing your owned media.

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Honeybee Expert Marla Spivak to Discuss “The State Of Bees” at the Walker Art Center on April 16

March 19th, 2014

The State of the Bees address One in three mouthfuls of our diet is impacted by bee pollination, yet bees continue to die at an alarming rate. Nina Hale, Inc., is cohosting an educational event to help shed light on this devastating environmental issue.

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SMX West 2014 Highlights

March 17th, 2014

SMX West 2014 Speaker

Last week, I was honored to speak at SMX West 2014 during their Small Business, Big Results session. During this session I shared three strategies, outlined by client case studies, that could help small brands find efficiency in their paid media (see the full presentation here). I also attended the three days of sessions so I could further my knowledge and passion for digital marketing. Kudos to SMX for adding their new Digital Marketing Summit track. The high-level strategies and insights provided the greatest use to someone in the industry, like myself. Below are my takeaways from some of these sessions.

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Google Loves Content

March 14th, 2014

Content and GoogleWhat exactly does Google do? How has it changed? How will Google evolve? Will robots eventually rule the world? More importantly, what does all this information mean to content creation and, ultimately, KPIs?

This March, Search Marketing Manager Jake McCormick and Senior Content Marketing Specialist Katie Pennell answer these questions and more!

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