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ad blocking

Ad Blocking: How Worried Should You Be?

By — April 29th, 2016

The threat of ad blockers is a continually pressing issue for marketers, publishers, and digital content users alike. How concerned should you be? Check out Media Director Christine Campbell’s point-of-view on the current state, industry reactions, and how to combat difficulties at the agency blog.

paid search

3 Cross-Channel Paid Search Tactics to Enhance Campaigns

By — April 25th, 2016

It is easy to caught up in managing campaigns in a silo, but you have the opportunity to dramatically improve performance by applying learnings from other channels to your paid search campaigns. Learn more at the agency blog.

Nina Hale, Inc. Sees Big Growth, Promotes Two Key Leaders

By — April 22nd, 2016

Recently recognized as a 2016 Best Company to Work For by Minnesota Business magazine, Nina Hale, Inc. has excelled in retaining and consistently recruiting top talent since its inception. To further support the agency’s continued growth and drive successful client partnerships, NHI has promoted two of its key leaders to Vice President roles.

Facebook Nielsen Ad

Facebook Announces New Ad Buying Tool Partnerships

By — April 20th, 2016

Facebook announced that Nieslen, comScore, and Integral Ad Science will begin verifying ad viewability and attention metrics for its photo and video ads “in the coming months”. Read more of the agency’s perspective at NHI’s blog.

Facebook’s F8 Conference 2016

By — April 15th, 2016

This week, Facebook hosted its annual F8 Conference, during which it revealed big features like Messenger chatbots, live video, and more. Get the details at the agency blog.

Facebook Instant Articles

Facebook Instant Articles Open to All Publishers

By — April 12th, 2016

Facebook Instant Articles are now open to all publishers. Is it right for your brand? Get the details at the agency blog.

Conversion Rate Optimization: A Strategic Marketing Necessity

By — April 8th, 2016

What are the signs that a marketing strategy could benefit from conversion rate optimization (CRO)? Find out how CRO works and when brands should implementing CRO at the agency blog.

Prominence: New Ranking Signal for Local SEO

By — April 1st, 2016

Google updated the local search guidelines, revealing the new Prominence signal. Learn more at the agency blog.

SXSW 2016 Recap: VR, Mobile Messaging Apps and More

By — March 30th, 2016

What were the biggest trends at SXSW 2016? Check out the digital recap by Media Supervisor Barrett Goetz on the agency blog.

mobile-first

Mobile-First Experiences in 2016

By — March 29th, 2016

We now live in a mobile-first world. It is crucial that marketers know how to provide improved experiences across all stages of a consumer’s journey. Learn more about Media Director Neil Olinger’s perspective on the big shifts in mobile-first experiences at the agency blog.

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