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Exploring Digital Frontiers

Here's our latest research, thought leadership, and industry updates.

Segmentation

Roadmap to Attribution: Segmentation within a Digital Measurement Strategy

By — May 20th, 2016

When setting data-driven benchmarks, segmentation is key to a digital measurement strategy. Learn more at the agency blog.

Google SERP Updates

Google Increases Title Tag, Meta Description Lengths & Search Results Width

By — May 18th, 2016

What do marketers need to know and do about Google’s latest updates to the search results page? Find out how to follow best practices at the agency blog.

Google Gboard

Google Releases New iOS Search Keyboard, Gboard

By — May 13th, 2016

Google released Gboard, a brand new search keyboard for iPhones. How will this impact SEO and what should digital marketers know? Find out at the agency blog.

Google Analytics Smart Goals: Should You Utilize Them?

By — May 6th, 2016

What are Google Analytics Smart Goals? When and why should marketers use this feature? Check out the agency blog to learn more.

Instagram Expands Video Capabilities to Carousel Ads

By — May 4th, 2016

This week, Instagram announced it is adding video to the carousel ad format. The carousel ad format launched last year […]

ad blocking

Ad Blocking: How Worried Should You Be?

By — April 29th, 2016

The threat of ad blockers is a continually pressing issue for marketers, publishers, and digital content users alike. How concerned should you be? Check out Media Director Christine Campbell’s point-of-view on the current state, industry reactions, and how to combat difficulties at the agency blog.

paid search

3 Cross-Channel Paid Search Tactics to Enhance Campaigns

By — April 25th, 2016

It is easy to get caught up in managing campaigns in a silo, but you have the opportunity to dramatically improve performance by applying learnings from other channels to your paid search campaigns. Learn more at the agency blog.

Nina Hale, Inc. Sees Big Growth, Promotes Two Key Leaders

By — April 22nd, 2016

Recently recognized as a 2016 Best Company to Work For by Minnesota Business magazine, Nina Hale, Inc. has excelled in retaining and consistently recruiting top talent since its inception. To further support the agency’s continued growth and drive successful client partnerships, NHI has promoted two of its key leaders to Vice President roles.

Facebook Nielsen Ad

Facebook Announces New Ad Buying Tool Partnerships

By — April 20th, 2016

Facebook announced that Nieslen, comScore, and Integral Ad Science will begin verifying ad viewability and attention metrics for its photo and video ads “in the coming months”. Read more of the agency’s perspective at NHI’s blog.

Facebook’s F8 Conference 2016

By — April 15th, 2016

This week, Facebook hosted its annual F8 Conference, during which it revealed big features like Messenger chatbots, live video, and more. Get the details at the agency blog.

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