Exploring Digital Frontiers
Here's our latest research, thought leadership, and industry updates.
When setting data-driven benchmarks, segmentation is key to a digital measurement strategy. Learn more at the agency blog.
What do marketers need to know and do about Google’s latest updates to the search results page? Find out how to follow best practices at the agency blog.
Google released Gboard, a brand new search keyboard for iPhones. How will this impact SEO and what should digital marketers know? Find out at the agency blog.
What are Google Analytics Smart Goals? When and why should marketers use this feature? Check out the agency blog to learn more.
This week, Instagram announced it is adding video to the carousel ad format. The carousel ad format launched last year […]
The threat of ad blockers is a continually pressing issue for marketers, publishers, and digital content users alike. How concerned should you be? Check out Media Director Christine Campbell’s point-of-view on the current state, industry reactions, and how to combat difficulties at the agency blog.
It is easy to get caught up in managing campaigns in a silo, but you have the opportunity to dramatically improve performance by applying learnings from other channels to your paid search campaigns. Learn more at the agency blog.
Recently recognized as a 2016 Best Company to Work For by Minnesota Business magazine, Nina Hale, Inc. has excelled in retaining and consistently recruiting top talent since its inception. To further support the agency’s continued growth and drive successful client partnerships, NHI has promoted two of its key leaders to Vice President roles.
Facebook announced that Nieslen, comScore, and Integral Ad Science will begin verifying ad viewability and attention metrics for its photo and video ads “in the coming months”. Read more of the agency’s perspective at NHI’s blog.
This week, Facebook hosted its annual F8 Conference, during which it revealed big features like Messenger chatbots, live video, and more. Get the details at the agency blog.
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