Exploring Digital Frontiers
Here's our latest research, thought leadership, and industry updates.
This week, Instagram announced it is adding video to the carousel ad format. The carousel ad format launched last year […]
The threat of ad blockers is a continually pressing issue for marketers, publishers, and digital content users alike. How concerned should you be? Check out Media Director Christine Campbell’s point-of-view on the current state, industry reactions, and how to combat difficulties at the agency blog.
It is easy to caught up in managing campaigns in a silo, but you have the opportunity to dramatically improve performance by applying learnings from other channels to your paid search campaigns. Learn more at the agency blog.
Recently recognized as a 2016 Best Company to Work For by Minnesota Business magazine, Nina Hale, Inc. has excelled in retaining and consistently recruiting top talent since its inception. To further support the agency’s continued growth and drive successful client partnerships, NHI has promoted two of its key leaders to Vice President roles.
Facebook announced that Nieslen, comScore, and Integral Ad Science will begin verifying ad viewability and attention metrics for its photo and video ads “in the coming months”. Read more of the agency’s perspective at NHI’s blog.
This week, Facebook hosted its annual F8 Conference, during which it revealed big features like Messenger chatbots, live video, and more. Get the details at the agency blog.
Facebook Instant Articles are now open to all publishers. Is it right for your brand? Get the details at the agency blog.
What are the signs that a marketing strategy could benefit from conversion rate optimization (CRO)? Find out how CRO works and when brands should implementing CRO at the agency blog.
Google updated the local search guidelines, revealing the new Prominence signal. Learn more at the agency blog.
What were the biggest trends at SXSW 2016? Check out the digital recap by Media Supervisor Barrett Goetz on the agency blog.
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