About Us

“As a consultant and a person, Nina operates with unvarnished integrity. She’s an honest communicator, knows her material, and puts the needs of her clients above all. Whether you’re a big firm or a small organization, I would give her an unqualified recommendation.” — Sam Richter
Former President
James J. Hill Reference Library

Zac Stafford

Search Marketing Manager

Zac has been a valuable part of the Nina Hale team for nearly three years. As a Search Marketing Manager, he is a crucial part of the PPC (Paid Search) team. Zac came to Nina Hale from an e-commerce and public relations background, working for almost 10 years at Room & Board, as a media specialist – managing various aspects of online, print and social media. Zac manages the very successful Room & Board paid search account, which speaks to his affable manner and wicked communication skills. So wicked that Google published a case study about their success.

Zac is also the point person on a variety of other major clients such as Lifetouch, Hilton Head Health, Landscape Structures, Red Wing Shoes, 3M, Virginia College, Eco-Tech Institute, and a few unmentionable reputation management projects.

Zac is also the local map optimization guru at the NHI office. His contributions and expertise in this area have become more important as local search becomes more integrated with our daily lives.

Outside of the search marketing realm, Zac is an accomplished blogger, and a published poet. When he isn’t  working he can be found in Parivrtta Utkatasana, or eating, but rarely both at the same time.

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